A new senior marketing role with a blend of Product Management and marketing strategy. This role will be working for a fast-growing SME manufacturing company in Scunthorpe.

Client Details

Our client are a fast-growing manufacturing and production company, and are market leaders in their niche manufacturing industry. They are looking for a B2B Product Marketing expert to lead their marketing function.

Description

The key responsibilities for the Product Marketing Manager - Industrial Products role will include:

Market Research & Analysis:

Conduct market research to identify industry trends, competitor activities, and customer needs.
Analyze product performance, customer feedback, and market dynamics to inform marketing strategies.
Translate insights into actionable recommendations for product positioning and improvements.
Product Positioning & Messaging:

Develop clear and compelling product positioning, messaging, and value propositions tailored to different customer segments.
Create product messaging frameworks and ensure consistent messaging across all customer touchpoints.
Collaborate with Sales and Customer Success teams to tailor messaging for different stages of the customer journey.
Go-to-Market Strategy:

Design and execute go-to-market (GTM) plans for new product launches and updates to drive awareness and adoption.
Coordinate cross-functional efforts to align launch activities with Product Development, Sales, and Communications teams.
Define product success metrics and analyze performance to optimize future GTM strategies.
Sales Enablement & Support:

Develop and deliver sales tools, presentations, and training to equip the Sales team with the knowledge and resources needed to communicate product value effectively.
Support Sales with competitive analysis, customer personas, and use-case scenarios that facilitate informed customer conversations.
Gather feedback from Sales to continuously refine and improve marketing materials and positioning.
Content & Campaign Development:

Collaborate with the Content and Digital Marketing teams to create product-focused content, including web copy, white papers, case studies, blog posts, and social media assets.
Plan and execute targeted marketing campaigns (email, webinars, industry events, etc.) to drive product awareness and lead generation.
Measure the effectiveness of content and campaigns, adjusting strategies as needed to optimize impact.
Customer Insights & Product Feedback:

Maintain a close relationship with customers to gather insights on product satisfaction, pain points, and new feature requests.
Conduct regular surveys, focus groups, and interviews to collect customer feedback and improve product-market fit.
Act as the voice of the customer in cross-functional discussions, advocating for features and benefits that align with customer needs.Profile

The successful Product Marketing Manager - Industrial Products will have the below experience:

- 3+ years experience in a marketing role, working with PHYSICAL products
- Desirable industry experience would include construction, manufacturing, security products
- B2B Marketing experience
- Strong understanding of NPD processes
- Proven experience in leading a marketing department
- Excellent communication and leadership skills
- Ability to work in a fast paced environment

*applicants require PHYSICAL product management experience, tech product management will not be considered*

Job Offer

On offer for the Product Marketing Manager - Industrial Products role:

Competitive starting salary between £55,000 - £65,000
Hybrid Working*applicants require PHYSICAL product management experience, tech product management will not be considered