Are you experience in the D2C subscription sector, with a growth mindset and customer acquisition focus? Would you like to work for a growing business in the health and wellness sector, based a short walk from Cambridge station, paying up to £60,000 along with exceptional benefits inclusive of an on site gym, you will be required to be in the office 3 days a week. As the Growth & Acquisition Manager you will be responsible for driving new customer acquisitions and expanding brand awareness across their brands. Reporting to Head of Marketing & Brand, this role spans multi-channel marketing strategies, you will execute initiatives that boost customer engagement and acquisition through targeted campaigns.Your responsibilities:

• Develop and implement growth strategies to drive customer acquisition and revenue, tailoring acquisition campaigns through customer segmentation, targeting high-value segments across diverse demographics.
• Leverage digital and traditional marketing tactics, including paid search, social media, display advertising, influencer partnerships, direct mail and print to drive awareness and acquisitions.
• Optimise acquisition efforts specifically for their subscription-based products, leveraging expertise in subscription marketing to increase recurring customer sign ups.
• Lead brand awareness campaigns to increase visibility in target demographics and strengthen loyalty.
• Use analytics tools to track channel performance, setting KPIs and evaluating campaign effectiveness, whilst conducting regular analyses to adjust acquisition strategies, test new channels and implement data-backed improvements.

Skills & experience:

• Five or more years in a similar role in growth or acquisition marketing, ideally within a subscription-based, direct-to-consumer brand.
• Hands-on experience with paid digital channels (e.g. Google Ads, Facebook Ads, programmatic advertising) and offline marketing channels (e.g. print advertising, direct mail).
• Proficiency in data analytics and performance tracking, including analytics tools (e.g. Google Analytics) and A/B testing and CRO tools.
• Experience growing a subscription-based, direct-to-consumer business in the UK.

This is a key new position within the business, perfect for an ambitious, data-driven individual with a passion for growing a direct-to-consumer business. Apply now!