A leading global conference and training organisation dedicated to fostering industry innovation and advancement. With a focus on providing cutting-edge insights and networking opportunities, they empower professionals to stay ahead in their respective fields through high-quality, industry-specific events and programs.

Client Details

My client is a leading global conference and training organisation.

Description

• Develop and refine compelling copy for diverse marketing platforms and materials.
• Oversee and update conference websites to ensure accuracy and timeliness.
• Strategise and execute multi-channel marketing campaigns aligned with event objectives.
• Leverage advertising software and tools to enhance campaign quality and lead generation.
• Collaborate on the design, production, and distribution of promotional materials.
• Manage the company's social media presence and lead key brand campaigns.
• Foster collaborations with media and association partners for external promotions.
• Coordinate with the Research team for data analysis, segmentation, and comprehensive reporting.
• Lead the execution and roll out of email campaigns and customer journeys.
• Establish clear KPIs and generate detailed reports to measure campaign success.
• Monitor and evaluate digital campaigns, providing strategic recommendations for improvement.
• Prepare comprehensive post-campaign reports, offering insights and suggestions for future enhancements.
• Create and distribute post-event materials, including surveys and detailed reports.

Profile

• Comprehensive understanding of digital marketing practices and channels, including Google Analytics, SEO, Adwords, and major social media platforms.
• Previous experience in a marketing or events role within a B2B environment.
• Familiarity with WordPress or a similar CMS platform is highly desirable.
• Proven track record in successful marketing communications campaigns.
• Solid grasp of digital marketing practices, tracking, and response reporting.
• Exceptional interpersonal and communication skills.
• Strong multitasking abilities with excellent attention to detail.
• Exceptional time management skills and the ability to prioritise tasks effectively.

Job Offer

A chance to join a leading global conference and training organisation, as a Event Marketing Manager, offering a competitive base salary and bonus, with great progression opportunities.