Digital Marketing Specialist

Manchester - Hybrid

£45,000 - £50,000 per anum plus benefits.

A rapidly expanding, global technology business is looking to hire a highly motivated Digital Marketing Manager.

You will be key in driving business performance by identifying and optimising underperforming website pages and implementing conversion-focused strategies.

Key Responsibilities

* Work closely with the Marketing Campaigns Manager to boost website traffic through targeted campaigns.

* Utilise A/B testing, personalisation strategies, and SEO techniques to optimise page performance.

* Develop and implement strategies to achieve company goals

* Introduce initiatives aimed at increasing renewal rates and fostering strong customer loyalty.

* Identify and resolve underperforming website pages through comprehensive data analysis and feedback from users.

* Collaborate with Product, Design, and Development teams to enhance site design, prioritising a better UX/UI and improved conversion rates.

* Partner with the Content Marketing Manager to develop and refine content that aligns with website and business objectives.

* Strengthen collaboration between Product, Design, and Development teams to seamlessly integrate marketing strategies into site updates.

* Launch and oversee an affiliate marketing programme to broaden brand reach and drive additional revenue

* Use analytics tools (e.g., Google Analytics, Hotjar) to monitor website performance and user behaviour trends.

* Derive actionable insights from data to shape and support strategic decision-making.

Person

* Proven track record of driving significant revenue growth and improving customer retention rates.

* Strong knowledge of website optimisation tactics, including A/B testing, SEO, and CRO.

* Experience in implementing and managing affiliate marketing programs.

* Strong experience & knowledge in Google Analytics

* Excellent project management skills and ability to collaborate across departments.

* Exceptional communication and presentation skills.

* Experience in the technology or software industry