Job title: Industrial Marketing Manager

Role Overview:

Be the industry expert and take ownership for marketing the Industrial sector: demonstrate a best in class understanding of the Industrial product portfolio, route to market, customers and competitors.
Maintain and develop brand positioning, differentiation strategy and value proposition across the Industrial markets.
Maximise profitability of the Industrial product portfolio; assist Head of Industrial Products & Markets to build and implement strategy for growth in line with wider company strategy and objectives.Duties:

Conduct thorough market research to identify trends, opportunities, and customer needs within the industrial sector.
Analyse competitor strategies and market positioning to identify gaps and potential growth areas. Brand Management & Positioning:
Drive brand awareness and positioning for the company's Industrial product portfolio.
Develop compelling product messaging and value propositions that resonate with industrial clients.
Oversee the creation of marketing collateral, including brochures, datasheets, case studies, and presentations.
Develop and execute multi-channel marketing campaigns across digital platforms (website, email, social media, etc.) and traditional channels (trade shows, print ads, direct mail).
Leverage SEO, SEM, and content marketing strategies to increase online visibility and lead generation. Customer Engagement & Relationship Building:
Foster strong relationships with key industrial customers, distributors, and stakeholders.
Work with the Sales team to develop lead generation campaigns and support business development efforts.
Manage customer feedback and insights to continuously improve marketing tactics and product offerings.
Oversee events, sponsorship and relationships with brand ambassadors; attend events where required. Product Launch & PromotionExperience:

5+ years of experience in marketing, ideally from an industrial, manufacturing or engineering background.
Proven track record of developing and executing successful B2B marketing strategies, with experience in the lubricants industry highly preferred.
Strong understanding of industrial markets, sales cycles, and customer needs within the lubricants sector.
Proficient in digital marketing tools and platforms (SEO, SEM, social media, email marketing)
Excellent written, verbal, and presentation skills.
Strong analytical skills and experience with marketing performance tracking and reporting.
Ability to work effectively both independently and as part of a cross-functional team.
Project management skills with an ability to manage multiple initiatives simultaneously.
Computer literate with good knowledge of Microsoft Office programmes