ENVIRONMENT:

A highly experienced & forward-thinking Marketing Specialist is sought by a leading School Supplies Provider who will play a critical role executing marketing campaigns, sales promotions, and brand positioning in collaboration with internal teams and external agencies. The ideal candidate will have strong Project Management, excellent communication skills, with a keen eye for detail, and the ability to work cross-functionally to drive brand engagement and commercial success. You must preferably possess a tertiary qualification in Marketing, Business, or a related field and any Marketing Certifications (Google Analytics, HubSpot, Salesforce, CIM) or familiarity with eCommerce platforms /Adobe Suite will prove beneficial. You must have 5+ years' experience in a Marketing role, preferably in an omnichannel environment with the proven ability to execute marketing campaigns across multiple channels (Digital, Retail, eCommerce, B2B).

DUTIES:

Strategic Planning & Execution -

• Work closely with key stakeholders to define brand and category positioning.
• Execute multi-channel marketing campaigns across digital, eCommerce, Retail, and Commercial channels.
• Develop and implement structured branding and marketing processes.
• Create and manage templates, workflows, and planning documents to ensure clear communication and campaign execution.

Campaign & Promotion Management -

• Act as a brand custodian, ensuring all marketing activities align with corporate identity.
• Collaborate with Category Managers, Procurement, and Sales teams to develop and execute targeted promotions.
• Work with marketing agencies to ensure campaigns meet KPIs, performance metrics, and ROI targets.
• Oversee the briefing process for creative development, including reviewing promotional artwork for accuracy.
• Work closely with retail teams to develop and execute marketing campaigns that drive foot traffic and sales in-store, aligning with brand positioning.
• Collaborate with Retail teams and suppliers to design effective in-store promotional strategies and merchandising that enhance product visibility and boost sales.
• Ensure that marketing strategies are effectively integrated across retail, eCommerce, and digital platforms for consistent messaging and maximised commercial success.
• Monitor the performance of in-store marketing campaigns, measure customer engagement, and adjust strategies based on sales data and customer feedback.
• Ensure that all marketing materials, in-store displays, and brand communication align with the company's corporate identity and retail standards.
• Liaise with suppliers for co-branded and supplier-driven promotions.

Marketing Administration & Reporting -

• Obtain quotes from service providers for printed materials, ensuring alignment with procurement policies.
• Manage voucher processes for general promotions and Back to School campaigns.
• Work with suppliers to source high-quality product images for marketing collateral within a Product Information Management (PIM) environment.
• Track, report, and optimise campaign performance.

Budget & Financial Management -

• Manage budget allocations for marketing initiatives, ensuring cost efficiency and financial alignment.
• Track supplier funding for marketing initiatives and secure additional funding where possible.

Communication & Collaboration -

• Maintain strong communication with internal teams, agencies, and external stakeholders.
• Work across Sales, Retail, Procurement, and eCommerce teams to align marketing efforts with business goals.