Head of Marketing

LE67, office based

Up to £80,000

Monday to Friday, 09:00 - 17:00

Do you want to work for a dynamic, forward thinking organisation, where marketing is the heartbeat of the business?

Are you a hands on Senior Marketer, with a mixture of strategic and delivery focused experience looking to add your expertise to a well-known brand?

In this role, you'll oversee all marketing activities, manage a talented team, and drive the marketing strategy to achieve business growth whilst sitting on the executive board.

Key Responsibilities

• Strategy & Planning: Develop and execute cross-channel marketing strategies to meet business goals, including lead generation and customer engagement.
• Market Analysis: Gain a deep understanding of the plumbing and heating industry, keeping up-to-date with market trends and advancements in marketing technology like AI.
• Campaign Management: Design and implement data-driven marketing campaigns, continually optimizing to achieve KPIs.
• Brand Consistency: Ensure cohesive branding and messaging across all marketing channels, from social media to print.
• Budget Management: Set, manage, and report on the marketing budget in collaboration with the business owners.
• Team Leadership: Manage, mentor, and grow the marketing team, setting goals, conducting performance reviews, and driving recruitment when needed.
• Stakeholder Collaboration: Work closely with internal teams to align marketing strategies with business needs and establish strategic media partnerships.
• Performance Tracking: Regularly report campaign results to management, making adjustments to strategies based on performance data.
• Traditional and print marketing initiatives: Creation of brochures, maintenance of posters and promotional material

Experience:

• Degree in Communications or Marketing
• 8+ years of experience in B2B marketing
• 3+ years of marketing team management experience
• Experience in the exhibition industry or media sales is a plus
• Strong data-driven and KPI-focused mindset
• Proven success in multi-channel campaign planning and execution
• Creative with a keen eye for messaging and content creation
• Experience in digital and traditional marketing channels (email, social media, Google Ads, SEO, print, radio, etc.)
• A true team player with excellent leadership skills
• Willingness to travel as required

This is an excellent opportunity for an ambitious marketing professional to make a significant impact within a growing industry. If you're ready to lead and innovate, apply now!

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Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.