CRM Manager - Marketing Consultancy
Cheshire - Hybrid working
Part-time - 22.5-30 hours per week
£40,000 - £50,000 (dependant on experience) Full Time Equivalent
 
Focus 5 Recruitment are working exclusively with a Cheshire based Marketing Consultancy who are looking to recruit a highly organised, data-driven, passionate CRM Manager with wider digital marketing expertise to help them generate and convert enquiries.
 
Please note that this is a part-time role working 22.5-30 hours per week. The days and hours are not set and can be worked across 3, 4 or 5 days.
 
Duties for the CRM Manager: -

Build a Digital Strategy that feeds into the clients overarching Sales & Marketing Strategy and targets. 
Drive growth (enquiries and conversions) through expertly managing and optimising CRM activities (through ActiveCampaign) as a priority, as well as optimising their website (Wordpress) and the user experience and implementing wider digital marketing activities (e.g. SEO, PPC, remarketing).
Continually analyse user behaviour and refine and adapt accordingly to increase response/sales.  
Manage required platform integrations (Zapier, Meet Alfred etc.) and proactively suggest any others that will streamline and enhance processes/sales. 
Measure and report weekly on digital marketing activities against set KPIs and targets. Experience required for the CRM Manager: -

Minimum of 3-5 years B2B CRM / digital experience (ideally with knowledge of ActiveCampaign).
Results obsessed.
Proven track record in B2B CRM, automation, database management, email marketing and digital marketing (SEO, PPC, remarketing etc.).
In-depth knowledge of Wordpress and website development.
Solid knowledge of analytics tools. 
Strong analytical skills and data-driven thinking.
Up-to-date knowledge of the latest trends and best practices in digital marketing and measurement.  
This CRM Manager role is live and with an exclusive client. For further information and immediate consideration, please send an application ASAP