Membership Marketing Executive

Salary: up to £35,000

Location: Balham, London

Work type: Full-time (9-5.30, Monday-Friday), hybrid (3 days in the offices), permanent

In an exciting new role in a marketing and communications team, you will plan and deliver end-to-end campaigns that support our client's acquisition, retention, and engagement activities to contribute to membership growth, both in the UK and Internationally.

Key responsibilities:

• Deliver marketing campaigns to support membership acquisition, retention, and engagement activities.
• Responsible for developing and managing automated communications for all elements of the marketing strategy.
• Develop and optimise monthly newsletters.
• Conceptualise and support in delivering social media campaigns, including advocacy programmes, driving engagement and retention metrics.
• Deliver an evergreen omni-channel campaign showcasing member benefits.
• Measure and report on monthly performance and apply course correct where required.
• Plan and deliver integrated activities across seamless customer journeys.

Person Specification

The role would suit a candidate looking for an autonomous opportunity with experience in planning and delivering integrated campaigns with strong automation experience. The candidate should feel comfortable navigating and implementing new initiatives, with the support and guidance of the Membership Marketing Manager. Other skills might include:

• Membership marketing experience preferable.
• Experience using Pardot and Salesforce.
• Demonstrable automation experience.
• Excellent written English with a creative flair for storytelling and content writing.
• Great organisation skills and ability to manage multiple projects at once.
• Understanding of digital analytics and experience with Google Analytics 4 preferable.

Package description:

• A supportive and friendly working environment.
• The chance to make a real difference in a charity with growing ambitions.
• Contributory pension scheme, and life insurance
• Starting at 25 days annual leave pro-rata (plus Christmas office closure), plus bank holidays.

Applicants must have the right to work in the UK.

The Curve Group is a dynamic Recruitment Services and Human Resources business with an ongoing mission to transform the working lives of the people it does business with.

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