WWe're looking for a Senior Marketing Executive who has a passion for marketing and live events. Alternatively, you may simply be wildly passionate about our City of Birmingham and proud that we have world class venues to showcase a wide range of interests. 

We've got several award-winning and fabulous venues, that deliver world-class Conference and Exhibition services and are looking for a Senior Marketing Executive to play a critical role within the team. Your mission?

To support delivery of the strategic plan for the B2B team for three major venues. Supporting the Head of B2B Marketing, this role will be responsible for delivering a wide range of multi-channel campaigns with a primary focus on driving lead generation and maximising brand awareness for the Convention venues.

This role will be key in contributing to the delivery of a comprehensive programme of B2B activity for these venues whilst also supporting the wider team by taking responsibility for day to day administrative and organisational tasks to improve team efficiencies.      

Are you looking to join a fast-paced environment and friendly, yet passionate, team where you can really make a difference? 

This role brings the added perks of a great pension, hybrid working (Monday and Fridays are WFH - yay!), free parking and free meals, and discounted tickets to amazing gigs, shows, and events at the region's ultimate venues. 

Your duties: 

Support in delivery of multi-channel B2B campaigns to promote the convention venues, ensure all content aligns with the brand's voice and goals.
Own and deliver specific activations within with conventions plan to help ensure they achieve targets for lead generation, prospect engagement, nurturing and sales conversions.
Identify, create and implement lead magnets, writing engaging copy and creating compelling content for use across web, email, video, social and collateral.
Support industry event planning and coordination including enhancing pre-event presence, activation, promotional materials, and lead follow up.
Lead the creation and delivery of SEO and SEM campaigns across venue websites, from product to campaign level, identifying areas of opportunity for ranking improvements to support traffic growth and conversion.
Design and execute email campaigns, including newsletters and sales outreach. Analyse campaign performance and suggest improvements.
Analysis and measurement of activities and digital performance, contributing to reports and optimising areas for growth or improvement
Keep abreast of industry trends and competitor activities to inform digital strategies and maintain a competitive edge.
Ensure all campaign activation is aligned with wider plans regarding scale, objectives, audience, timings, and budget
We're looking for a Senior Marketing Executive with: 

Proven marketing experience in a similar role.
Previous experience of marketing in a fast moving, creative environment.
Confidence and experience managing end-to-end campaigns across all channels.
Proficiency in digital tools and techniques applicable to digital platforms.
Knowledge of website analytics tools.
To apply for this role as Senior Marketing Executive, please click apply online and upload an updated copy of your CV.

Note: The job title of 'Senior' relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.

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