Our client is looking for a Shopper and Category Manager.
Responsibilities
- Shopper & Category Insights Leadership
- Lead initiatives from development to completion, aligning with category vision and driving shopper conversion.
- Develop category and shopper insights for planning and segment challenges.
- Lead workshops to align Marketing, Customer Marketing, and Sales teams on seasonal plans.
- Cross-Functional Projects
- Manage research and insights for category development.
- Lead the evolution of Category Vision, Drivers, and Tactics.
- Collaborate on in-store activation initiatives with customer marketing.
- Annual Planning Contribution
- Provide shopper insights for new product strategies and long-term planning.
- Support Marketing with strategies for new products and brand initiatives.
- Ensure strategies are integrated into long-term category and brand plans.
- Pricing Strategy
- Execute pricing strategies to optimize revenue, profitability, and market share.
- Conduct regular reviews of price elasticity, competitive pricing, and customer segmentation.
- Continuously refine pricing strategies through innovation.
- Promotion Effectiveness
- Optimize promotional strategies and ensure alignment with cross-functional teams.
- Develop optimal promotion strategies for key customers and channels.
- Conduct post-promotion analysis and refine plans using a test-and-learn approach.
- Gross to Net Spend Analysis
- Guide analysts in tracking trade promotion policies and evaluating event ROI.
- Provide guidance on trade spend evaluations and projections.
- Merchandising Strategy
- Optimize shelving initiatives through planograms, guidelines, and training.
- Oversee space management, product image libraries, and data updates.
- Collaboration
- Work closely with field sales, marketing, and finance to ensure cohesive strategy execution.
- Team Leadership
- Foster cross-functional collaboration and training to drive category growth.
- Build effective relationships with Sales and Marketing teams.
- Lead team alignment to business objectives and streamline processes.
Key Skills
- Proven expertise in Category Management and shopper/consumer/market insights.
- Strong financial acumen and data interpretation skills.
- Revenue Growth Management (RGM) experience within the CPG industry (advantageous).
- Deep understanding of competitor dynamics, brand strategies, and category growth drivers.
- Effective communication and stakeholder influence skills.
- Ability to inspire change and drive new visions within the sales organization.
- Strong analytical skills and ability to lead complex quantitative analyses.
- Strong time management and organizational skills to manage competing priorities.
- Proven ability to work across departments and collaborate effectively.
- Self-starter with high initiative, able to drive projects independently under pressure.
- Previous experience in a customer-facing Category Management role within the FMCG environment (minimum 5 years).
- Advanced skills and working knowledge of external market data software and space planning software (DotActiv).
- Advanced proficiency in MS Excel, Power BI, Circana, and Nielsen.
Qualifications
