Sales Manager

Wednesbury

£50,000- £60,000 Per Annum

Permanent

Office Based

Job Summary:

My client is looking for an experienced and motivated Sales Manager to lead their sales team. This role is crucial to driving growth by overseeing a sales team primarily focused on engaging customers via phone, building effective data-driven strategies, and supporting the Sales Director with insights and actionable recommendations. The ideal candidate will bring a strong background in sales management, Power BI experience, and Excel modelling skills to foster a data-driven approach that maximises sales performance.

Key Responsibilities:

• Lead, mentor, and develop a proactive sales team focused on phone-based customer interaction to achieve targets.
• Drive team performance through daily monitoring, KPI tracking, and strategic guidance.
• Implement training and development programs to elevate team members' sales skills and product knowledge.
• Foster a motivated, high-performing team environment that encourages collaboration and individual accountability.
• Leverage Power BI to create dynamic dashboards, performance metrics, and sales reports, providing clear, actionable insights to the Sales Director and broader team.
• Utilise Excel modeling to analyse sales data, forecast trends, and optimise customer outreach strategies.
• Prepare and update price lists to ensure in line with market competition.
• Support decision-making processes by creating and maintaining data-driven models and conducting ad hoc analyses to identify growth opportunities and areas for improvement.
• Drive a culture of data-informed decision-making within the sales team, ensuring all members understand and act on key metrics.
• Oversee the team's engagement with existing and prospective customers to strengthen relationships and maximise sales opportunities.
• Ensure the team effectively communicates product knowledge, company value propositions, and personalised solutions to customers.
• Monitor customer interactions to ensure alignment with company standards and a high-quality customer experience.
• Work closely with other departments (Marketing, Procurement) to ensure a seamless customer journey and align messaging.
• Support the Sales Director in developing and executing the sales strategy, aligning it with company goals and market opportunities.
• Drive the proactive sales team to meet quarterly and annual revenue targets through well-defined sales strategies.
• Identify new market opportunities and develop tactics to capture untapped segments in collaboration with the Sales Director.
• Utilise data insights to optimise sales territories, customer targeting, and prioritisation of sales activities.
• Act as the primary support for the Sales Director, providing regular performance updates and strategic insights to inform leadership decisions.
• Develop and present monthly and quarterly sales performance reports to the Sales Director and senior leadership.
• Collaborate cross-functionally to ensure alignment between sales and other departments on key initiatives, market trends, and customer feedback.

Qualifications and Skills:

• Experience in a sales management role with a focus on team leadership, data analytics, and customer engagement via phone.
• Ideally experience in Power BI with demonstrated experience in building and maintaining data dashboards and reports.
• Excel skills, including data modeling, pivot tables, and VLOOKUP functions.
• Strong analytical mindset with experience in using data to drive sales strategies and improve team performance.
• Proven track record of successfully managing a proactive sales team with phone-based customer interactions.
• Strong interpersonal and communication skills, with an ability to motivate and inspire a high-performing sales team.
• Excellent problem-solving skills with a focus on improving processes and outcomes.

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