Are you a focused, digitally savvy, and commercially minded Brand and Marketing Manager?
We're searching for a Brand and Marketing Manager to lead brand direction at a pivotal time. With a strong shift towards Direct-to-Consumer (D2C) channels over the past four years, the brand is poised for exciting growth opportunities.
Key Responsibilities:
- D2C Support: Collaborate with our E-commerce Manager on designing and executing seasonal launches, campaigns, and ensuring ongoing sales performance.
- Brand Consistency: Maintain consistency across multiple channels including D2C channels, third-party retailers, and wholesale.
- Agency Management: Manage the relationship with third-party digital agencies, reviewing monthly asset performance, CTR, conversion rates, and overall channel growth.
- Email Marketing: Oversee the creation and execution of emails with a strong focus on brand and commercial performance.
- Performance Analysis: Analyse and review the performance of direct marketing efforts, recommending improvements as necessary.
- Social Media Management: Lead the brand's presence on Instagram, Facebook, and other appropriate platforms such as Pinterest, focusing on engagement and growth.
- Creative Oversight: Partner with our Head of Design to plan and execute seasonal photoshoots and create wholesale brochures for Spring/Summer and Autumn/Winter.
- Digital Consistency: Ensure all digital communications align with seasonal concepts and adhere to brand guidelines.
- Industry Awareness: Stay updated with competitors and industry trends, adjusting strategies as needed.
Key Requirements:
- Proven experience in a similar role within a brand-focused business.
- Strong digital marketing skills with a deep understanding of KPIs.
- Knowledge of photography and creating printed assets.
- Experience managing social media channels (Instagram, Facebook, Pinterest), driving engagement and follower growth.
- Expertise in developing brand assets and guidelines.
This is an exceptional opportunity for a strategic marketer ready to make a significant impact on brand growth. If you have a passion for driving brand direction and thrive in a dynamic environment, we want to hear from you!
INDCP
