Our client is seeking a Sales Analyst in the beverage industry who will be instrumental in analyzing sales data, identifying market trends, and providing insights to drive strategic sales decisions. The ideal candidate will possess strong analytical skills, a keen understanding of the beverage market, and the ability to effectively communicate complex data insights to guide the sales team toward achieving their targets.
Responsibilities:
Collect and analyze sales data to identify trends, forecast future sales, and assist in developing strategies to maximize profitability. Prepare regular reports for management, highlighting key findings and recommendations.
Conduct market research to understand industry trends, customer preferences, and competitive landscape. This helps in adapting sales strategies to market dynamics.
Work closely with the sales team to develop effective sales strategies and tactics based on data-driven insights. Provide support in setting sales targets and tracking performance against these goals.
Collaborate with marketing, finance, and production departments to ensure alignment of sales strategies with overall business objectives.
Analyze pricing structures and strategies, ensuring they are competitive and in line with market trends.
Manage and update sales-related data in CRM systems to ensure accuracy and accessibility for the sales team.
Key Skills:
Ability to analyze complex data sets to extract meaningful insights.
Excellent verbal and written communication skills for reporting and collaborating with team members.
Proficiency in data analysis tools (e.g., Excel, SQL) and CRM software.
Meticulous attention to detail to ensure accuracy in data handling and reporting.
Ability to identify issues and develop logical solutions.
2-5 years of experience in sales analysis, business analysis, or a related field is preferred.
Experience in the beverage industry or FMCG (Fast-Moving Consumer Goods) is highly desirable, as it provides industry-specific insights and understanding.
Qualifications:
A bachelor's degree in Business, Finance, Economics, Statistics, or a related field.
Advanced degrees or certifications in data analysis or related fields can be an advantage.
