Broster Buchanan are partnered with a leading global automotive company who are looking for a Salesforce Data Analyst to join their growing Milton Keynes team. This role will play a key part in the marketing team, focusing on analysing and utilising their CRM data and processes to drive business growth. This would suit someone with a good background with analysing data in Salesforce, with solid business analysis skills, looking to take their next step into a role that focuses on their growth and development.This role is being offered with a salary around £50k with some flexibility for the right person, and a hybrid working schedule with 3 days onsite in central Milton Keynes and 2 days remote. There is a great benefits package with the position that is detailed at the bottom.Responsibilities:

• Identify opportunities to deliver increased business value from the CRM platform.
• Work closely with your manager and the business to refine existing and new processes, ensuring they are efficient, effective, and aligned with business goals.
• Identify and implement process improvements to enhance the effectiveness of the CRM system and maximize customer interactions.
• Collecting, understanding, and transmitting the business requirements for all projects, and translating these into functional specifications and detailed test plans.
• Document workflows and results of business analysis and obtain sign-off on specification from others working on the project. 
• To propose solutions for areas and to prepare functional specifications. To assist in the preparation of user and system test plans. 
• Collaborate with the IT team to enhance and maintain the CRM database, ensuring it is optimised for current and future business requirements. Drive project plans and objectives.
• On-going reporting and analysis is required for all marketing data from CRM, through to events and social platforms, to allow them to improve on customer insights, trends & targeting and excel in areas that currently are not performing highly.

Requirements:

• Expert in Salesforce Marketing Cloud with an understanding of D365 and other Microsoft applications – especially PowerPoint, Word, Visio and Excel, and Power BI or equivalent. 
• Solid project management skills through end to end project lifecycles, ideally with similar CRM/marketing focused projects
• Demonstrable experience writing, user stories, requirements specifications for future developments and change requests.  
• Experience in end to end testing of websites, new developments and customer journeys.
• Strong risk & issue identification, mitigation and management experience.
• Quantitative & qualitative data analysis experience in order to generate insights and reports
• Excellent stakeholder management skills with the ability to build and maintain relationships.

Benefits:

• Excellent pension scheme with 8% employer contribution at 3.5% employee
• 25 days AL + BHs + length of service increase to 27 after 10 years and 30 after 15 years
• Life assurance at 4x salary
• Enhanced sick pay at 4 weeks full pay, plus enhanced maternity and paternity leave

If you are interested please apply and share your CV.