The Role:

As a Marketing Executive, you will be instrumental in supporting our marketing manager and product teams to execute a comprehensive marketing strategy. This role offers a unique opportunity to take ownership of key marketing functions, driving brand awareness, website traffic, and lead generation through a well-rounded and content-driven approach.

Key Responsibilities:

* Content Strategy Implementation: Manage and execute a content strategy designed to boost brand awareness, increase website traffic, and generate inbound leads.

* HubSpot Management: Optimise the use of HubSpot at a Marketing Hub level, ideally as a Super Admin, ensuring seamless campaign execution and data management.

* Website Management: Maintain and update our HubSpot CMS website, ensuring it aligns with brand guidelines and is optimised for performance.

* Social Media Management: Oversee the company's social media accounts, creating, publishing, and engaging with content that resonates with our audience.

* Communications Planning: Plan and execute internal and external communications, including email campaigns, company announcements, and press releases.

* Collaborative Marketing: Work closely with cross-functional teams to create marketing and sales collateral that supports business objectives.

* GDPR Compliance: Ensure that all marketing activities comply with GDPR regulations.

* KPI Management: Own and manage marketing KPIs, providing regular analysis, reporting, and data-driven recommendations for optimisation.

* Brand Management: Maintain and enhance the company's brand identity, ensuring consistency across all marketing activities.

* Lead Generation: Drive MQL lead generation through targeted marketing initiatives and campaigns.

Skills and Knowledge Required:

* Qualifications: L4 CIM Marketing Diploma or bachelor's degree in marketing or similar.

* Experience: Minimum 3 years post-graduate experience in a B2B marketing role, with a focus on content marketing, social media, and HubSpot.

* Technical Skills: Proficiency in HubSpot CMS website administration, social media management (especially LinkedIn, Instagram, and Pinterest), and MS Office (Outlook, Word, PowerPoint, Excel).

* Communication: Excellent written and verbal communication skills, with confident oral presentation abilities.

* Analytical Skills: Strong numeracy and analytical ability, with experience in making data-driven decisions.

* Knowledge: Familiarity with one of the primary B2B CRM platforms, Hubspot desirable, GDPR regulations, SEO (SEMrush or similar), Google Analytics 4 (GA4).

* Desirable Skills: Experience with Adobe Suites (InDesign, Photoshop), graphic and video creation platforms (Canva), Sales Navigator and Netsuite ERP