Marketing Coordinator

Inspire Resourcing are currently recruiting a Marketing Coordinator on behalf of our client based in Chesterfield.

This is a fantastic opportunity to join a market leading business with a great culture & exciting projects.

Main Duties:

* Assist the Head of Marketing in developing and executing trade marketing strategies to drive brand awareness, engagement and sales growth.

* Create and maintain brand training content.

* Work with the Head of Marketing and Senior E-commerce Executive to review and update each of the brand's trade media portals.

* Audit the brand's digital presence on retailer and distributor platforms.

* Monitor and analyse market, brand and competitor activities to inform on strategic decisions.

* Collaborate with the Head of Marketing and Sales Team to ensure consistency in messaging and branding across all channels, aligning trade marketing initiatives and sales objectives for independent account base.

* Support with product launch campaigns and sales promotions.

* Creation of a quarterly newsletter for our international distributors.

* Maintaining and updating brand workbooks.

* Working with the Sales Team on creating lead generation strategies via digital and traditional direct mail campaigns.

* Track B2B marketing performance and return on investment.

* Collaborate with cross-functional teams to create and implement campaigns and content that align with each brand's overall ethos.

* Occasional attendance at trade shows and customer meetings.

* Proactively research and present ideas for content and wider marketing campaigns.

* Supporting the wider Marketing Team with ad-hoc duties and daily marketing activities, including event preparation.

* Monitoring sales enquiries and distributing these to relevant members of the Sales team.

* Support the Head of Marketing to keep B2B brand presentations fresh and up to date.

* Work with the wider marketing team to create, manage and regularly update all brands and company LinkedIn pages.

Requirements:

* Be confident communicating with consumers and customers.

* Demonstrate excellent written and verbal communication skills.

* Be able to effectively tailor content and approach to different brands' tones of voice.

* Have an analytic mind looking for ways to drive brand awareness and better support the customer base.

* Have experience creating training content.

* Be confident with words and willing to adapt a writing style to suit different audiences.

* Be flexible and willing to put hand to any tasks to support the department/wider business.

* Be able to work to tight deadlines.

* Demonstrate strong attention to detail