Head of Sales & Marketing

Remote – National Travel

Competitive Salary DOE + Benefits + Car Allowance

Join our team as Head of Sales & Marketing – Shape the Future of Care!

Are you an innovative and strategic sales and marketing leader passionate in making a real difference? We are seeking an experienced, dynamic, results-driven Head of Sales and Marketing to continue to lead Aria Cares growth, visibility and impact in line with our vision to be the leading care home company, recognised for our exceptional quality of care, innovative services, and compassionate approach.

Having recently acquired a further 18 homes adding to our portfolio of 50 Care Homes and with future growth plans we welcome an experienced individual who is looking for an exciting challenge at an Award-Winning brand within the Care Industry.

The Head of Sales and Marketing will be responsible for supporting with the creation and implementation of sales and marketing strategies across the portfolio to improve overall sales cycle and enhanced brand reputation. Key indicators for success will be; increased care home enquiries, improvement in conversion rates, increase in revenue and overall occupancy. The role will also focus on enhancing Aria’s brand reputation.

Skills and Experience

• Strong understanding and experience with PPC campaigns
• Experienced in crafting marketing campaigns and measuring success / ROI.
• Proven experience in developing and executing effective marketing strategies, both online and offline.
• Deep understanding of the elderly care market, including demographics, trends, and regulatory requirements, marketing strategy for new commissions
• Proven experience managing remote teams and successfully drive performance and accountability.
• Analytical mindset, with the ability to interpret data and make informed decisions to optimise sales and marketing efforts.
• Experience in formulating and managing departmental budgets.

Your unique skills and talents could be the catalyst for our continued success – come and join our winning team, collaborate with us to shape the future of our industry, and become an integral part of our success story.

At Aria Care, we support an environment for excellence, transparency, and quality care, nurturing our colleagues to be the best version of themselves, providing you with the tools, opportunities and support to expand your professional and personal skills.