CRM Manager - B2BWorking for my client based in White CityFull time hours 35 hours per week.Hybrid 3 days in the office and 2 days working from home.You will
· Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT. ?
· Create data led. dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives. ?
· Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments. ?
· Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates. ?
· Help to build CRM best practise tool-kits to cascade and share cross-market with Zone/Global support. ?
· Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets.?
· Be the UKI champion on SFMC, exploring and leveraging new tech capabilities to advance the direct channel deliverables (email & SMS).?
· Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we legally watertightYou have
· Experience in Sales Force Marketing Cloud (SFMC) designing campaigns.
· Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking.?
· A strong understanding of CRM principles and best practise, customer lifecycle management and experience with CRM platforms and tools.?
· A data orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations. ?
· Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value. ?
· Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results. ?
· Strategic and commercial, capable of critical thinking and creative problem solving. ?
· High organisation skills and process orientation.?
· An excellent understanding of consent and preference data capture and Data Protection Legislation?Sale Force Marketing Cloud (SFMC) experience is a must, so please demonstrate this experience on your CV.

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