CEF -

City Electrical Factors (CEF) is the UK’s leading electrical wholesale network, providing quality electrical products and exceptional service to our customers. With a reputation for reliability, expertise, and a customer-first approach, CEF continues to grow across the UK.

We are seeking enthusiastic Telephone Sales Representatives to join our London City team, helping to drive sales and support our valued clients in the area.

Up to £28,715.70 per annum + training + bonus + career progression

We are a caring family - At CEF, we care about our people, as friends, as a community and as one team.

We are humble & honest - At CEF, we are modest and act with integrity, always holding ourselves to the highest standard.

We are passionately curious - At CEF, we are resourceful, we encourage our teams to take the initiative with a strong desire to be curious, and seek out opportunities, to learn and grow. We work together to find creative solutions.

Key Responsibilities:

• Make outbound sales calls to existing and prospective clients within the City and West End area

• Develop strong product knowledge to advise customers on CEF’s range of electrical products and services

• Understand customer needs and tailor sales pitches accordingly

• Build and maintain positive relationships with clients to encourage repeat business

• Meet and exceed monthly sales targets and KPIs

• Collaborate with the London City & West End team to share insights and refine sales strategies

Requirements:

• Previous experience in telephone sales, ideally within a wholesale or electrical supplies industry (preferred)

• Strong communication and interpersonal skills with a persuasive approach

• Ability to work independently and manage time effectively

• Goal-oriented with a proactive, resilient attitude toward reaching sales targets

• Knowledge of the electrical industry is a plus, but training will be provided

What We Offer:

• Competitive salary with a performance-based bonus structure

• Full training and ongoing support from a dynamic team

• Opportunity to grow with a well-established, respected company

• Access to CEF’s extensive network of resources and industry expertise

CEF are an equal opportunity employer.