Marketing Coordinator
Job Type: 12 Month Maternity Cover
How We 'Show Up' at Tuffa Tanks
RESPECTFUL
SELF DISCIPLINED
INNOVATOR
CAN DO ATTITUDE
SENSE OF URGENCY
AN OPPORTUNITY TO JOIN OUR TEAM HAS ARRIVED.
Tuffa Tanks is committed to designing and manufacturing world-class liquid storage systems for a diverse range of applications, from domestic oil storage to complex industrial chemical reserves. We pride ourselves on our innovation, leadership, and dedication to customer satisfaction. Join us to be a part of a company where your marketing skills directly contribute to our continuing success and expansion in the market.
Overview of the Role:
The Marketing Coordinator at Tuffa Tanks will be central to enhancing our digital presence, planning and executing marketing strategies. This role is perfect for someone who is tech-savvy, experienced in digital marketing, and proficient in generating/maintaining website content and AdWords to increase our brand's online visibility.
Key Responsibilities:
Digital Marketing Execution:
* Develop and implement digital marketing campaigns to enhance brand visibility and drive engagement.
* Manage our website technically and written content to improve search engine rankings and PPC campaigns via Google AdWords to increase traffic and generate leads.
Content Development and Management:
* Write and curate weekly engaging content for our website, case studies & social media channels ensuring it aligns with our brand strategy.
* Design content for electronic and hard copy media that effectively communicates our brand, its products and benefits to a diverse audience.
CRM and Email Marketing:
* Utilise HubSpot CRM to manage email campaigns and automate marketing processes.
* Utilise HubSpot CRM to maintain customer data, track and analyse customer interactions, and maximise campaign impact.
* Create and dispatch weekly email campaigns and monthly newsletters, monitor their performance and optimise marketing strategies based on analytics.
Innovation and Copywriting:
* Craft compelling copy for various marketing materials and digital platforms including product brochures, data sheets, industry publications & product guides.
* Employ AI driven marketing systems to generate targeted content and recommendations, improve efficiency, streamline processes and increase content frequency.
Requirements:
* Proven experience in digital marketing, including SEO, AdWords, and content creation.
* Strong ability with CRM platforms, HubSpot CRM is preferable but not mandatory.
* Excellent writing skills, with experience in copywriting and editing newsletters and email campaigns.
* Good IT knowledge with a strong proficiency in handling modern marketing tools.
* Ability to work collaboratively across teams to drive marketing objectives, supplying electronic and hard copy content for the sales team in the form of pricelists, promotions and product informational material.
Key Competencies:
* Strong analytical skills and data-driven thinking to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Innovative thinking with a focus on continuous improvement in all marketing practices.
* Excellent communication and interpersonal skills, capable of crafting clear and persuasive content.
* Strong organisational skills and an ability to manage simultaneous projects with strong attention to detail.
Tuffa Tanks: Building a Brighter Future
We value diversity and are committed to creating an inclusive environment. We encourage applications from all qualified candidates.
This role offers the chance to significantly impact our marketing efforts, contributing directly to the success and growth of our company. If you're ready to put your digital marketing and content creation skills to the test, Tuffa Tanks is your next step. For accessibility assistance with your application, or to discuss alternative application methods, please contact our recruitment team.
Benefits:
* Competitive salary
* 25 days holiday entitlement (plus bank holidays)
* Birthday Holiday
* Private Medical Insurance
* Referral Scheme
* Company Auto-Enrolment Pension Scheme
* Cycle-to-Work Scheme
* Company Events
Job Type: 12 Month Maternity Cove