My client a luxury cruise company are recruiting for a Partnerships and Integrated Campaign Manager to join their successful team. This role plays a crucial role in driving brand awareness, expanding market reach, and enhancing customer loyalty by developing and executing strategic partnerships and integrated marketing campaigns. A key aspect of this role will be the ability to execute end-to-end marketing campaigns, from inception to delivery, while working closely with Head of Marketing roles to ensure strategic alignment.

Key Responsibilities:

Identify and secure strategic partnerships that enhance brand visibility, customer acquisition, and sales.
Negotiate and structure mutually beneficial deals that align with the company's goals.
Build and nurture relationships with external partners and agencies to maximise the impact of co-marketing efforts.
Lead the full lifecycle of marketing campaigns-from ideation and planning to execution and post-campaign analysis.
Ensure that all stages of the campaign are executed smoothly, on time, and within budget, maintaining a focus on both creativity and performance.
Develop and manage marketing initiatives tied to TV shows or celebrity-driven projects to drive brand awareness and sales.
Execute strategies that capitalise on these collaborations through co-branded campaigns, digital marketing, and events.
Manage and deliver joint marketing campaigns, including co-branded content, events and drive measurable outcomes through carefully executed insert swaps, email exchanges, and other partner-driven initiatives.
Ensure campaigns are integrated across multiple channels and work closely with digital teams to maximise the reach and effectiveness of each initiative.
Monitor the performance of partnership marketing activities, ensuring campaigns meet KPIs and deliver strong ROI.
Provide detailed reporting on campaign performance and offer recommendations for optimisation and future campaigns.
Continuously refine partnership strategies using data-driven insights to improve overall effectiveness.
Collaborate closely with the Head of Marketing and other internal teams (sales, product, digital) to ensure all partnership-driven campaigns are aligned with broader business goals and strategies.
Work with digital and content teams to ensure a consistent approach to branding and messaging across all marketing channels.

Key Skills and Qualifications:

Experience in Luxury Brands: A strong background in luxury travel, hospitality, or premium product marketing, ideally with experience in cruises or high-end leisure services.
Project Management: Ability to juggle multiple projects, timelines, and stakeholders while ensuring successful campaign execution.
Data-Driven Decision Making: Proficient in marketing analytics and performance measurement tools to adjust campaigns and strategies based on data insights.
Negotiation Skills: Strong ability to negotiate mutually beneficial agreements with external partners.
Creativity and Innovation: Ability to think outside the box and bring fresh, captivating ideas to enhance luxury brand partnerships and campaigns.
Communication & Leadership: Excellent interpersonal, communication, and presentation skills. Ability to lead teams and influence stakeholders.
Tech-Savvy: Familiarity with marketing automation tools, CRM systems, social media platforms, and content management systems.Key Performance Indicators (KPIs):

Revenue Growth: Increase in sales and bookings driven by partnerships and integrated campaigns.
Brand Awareness: Growth in brand recognition, especially within target luxury traveler segments.
Customer Engagement: Engagement rates with campaign content, such as click-through rates (CTR), social media interactions, and event attendance.
Partnership ROI: Return on investment for partnership initiatives, including leads generated, customers acquired, and lifetime value.This role requires a mix of creativity, analytical skills, and luxury-brand expertise to ensure the cruise company stands out in a highly competitive and exclusive market.

THE PACKAGE:

Flexible and Hybrid working (3 days office based in Manchester City Centre / 2 days from home)
25 days holiday
Pension scheme
FAM trips and business travel as required.
Generous Staff discounts and 'Friends and Family' special offers
Regular wellbeing events
Summer and Christmas social parties
Death in Service Cover
Eye care vouchers
Free fruit and snack boxInterested?

Please follow the instructions to apply, attaching your CV. For further enquiries, please contact Gemma on (phone number removed)