Senior Marketing Executive
Location: York
Salary: £31.5k
Hours: Mon-Fri / 40 hours p/w / In office

Grafton Recruitment are delighted to be partnering with a leading private healthcare business in the York area who are looking for a Senior Marketing Executive. This role is vital to their operations at a time where the client is needing new ways of reaching their targeted audience via social media, including working with nationally-renowned creative agencies. With an excellent benefits package and a reputation of quality people, this is a lucrative opportunity for the right person to make their own.

Duties and responsibilities

Supporting KRA/KPIs as determined each year in the Society business objectives
Driving lead generation and high-quality traffic towards acquisition channels from social media
Brand awareness & consideration
B2C sales
B2B leads
Media & brand reputation
Review ratings
Complete, capture and self-monitor a minimum of 15 hours per annum of continuing professional development
Cost per acquisition, cost per lead
Budget management
Audit, Risk and Regulatory Compliance incl. DP, FCA, TCF
Driving brand awareness through achieving expected social media outcomes, reaching relevant target audiences
Improving existing customer/member engagement with the brand on social channels
Working with stakeholders and senior colleagues to utilise social media in growing employer brand and reputation

You will have:

Educated to degree level or equivalent
Strong and demonstrable written English and communications skills
Good critical analysis skills, demonstrable through experience and/or education
Experience of delivering marketing activity with strong measurable outcomes
Experience in managing social media channels, including targeting and paid spend
Experience in curating effective content for chosen target audiences
Monitoring campaign performance, reporting effectively, providing analysis and recommendations
Good diplomacy, negotiation and problem-solving skills
Experience in running end-to-end campaigns, often several concurrently
Can meet deadlines effectively and problem-solve where needed to ensure objectives are not missed