Marketing Manager - Events

Location: London - Hybrid (2 days in-office)
Salary: £40,000 - £45,000

We are looking for a Marketing Manager to lead strategic and hands-on marketing efforts for a portfolio of 20 industry-leading events across transport, infrastructure, energy, rail, and planning. This role requires a data-driven, proactive marketer who can take ownership of multi-channel campaigns, drive delegate acquisition, and optimise marketing performance.

Key Responsibilities:

Develop and implement marketing strategies for flagship conferences, forums, and masterclasses
Drive email marketing, data segmentation, and automation to increase engagement and registrations
Analyse campaign performance, addressing email open rates, conversion trends, and audience insights
Oversee website management, including WordPress updates, digital content, and event registration systems
Work with internal teams (design, digital, sponsorship, and events) and external partners to enhance marketing efforts
Provide line management for a Marketing Executive, ensuring effective campaign delivery and team development
Develop and refine marketing plans based on analytics, past event performance, and audience insights
Manage CRM and marketing software, including Salesforce, Spotler (or similar email platforms), and lead scoring tools
Lead reporting, mid-campaign analysis, and post-event evaluation to optimise future strategies
Support delegate acquisition and sponsorship marketing through targeted messaging and outreachKey Skills & Experience Required:

Experience in event marketing, particularly in delegate acquisition and campaign management
Strong understanding of email marketing, automation, and CRM platforms (Salesforce, Spotler, or similar)
Ability to analyse data, identify trends, and adjust marketing strategies accordingly
Hands-on experience with WordPress and event registration platforms
Line management experience or mentoring junior team members
Ability to manage multiple projects and deadlines in a fast-paced SME environment
Strong stakeholder management and ability to influence senior teams
Commercial mindset with a focus on ROI and driving event growthThis is an exciting opportunity for a motivated and strategic Marketing Manager to take ownership of event marketing in a growing organisation. If you are looking for a hands-on role with autonomy and impact, apply today.

We Are Aspire Ltd are a Commited employer