Marketing Manager - Birmingham City Centre

Are you a creative, strategic, and data-driven marketing professional ready to make a big impact? We are looking for a Marketing Manager to lead, innovate, and execute campaigns that drive growth, build brand recognition, and deliver measurable results. If you thrive in a dynamic and fast-paced environment, this role is for you!

A bit about the role

* Position: Marketing Manager

* Salary: £40,000

* Location: Birmingham City Centre - HYBRID - 3/2 split

* Employment: Full-time, permanent

This is a high-impact role reporting directly to the CMO, offering a balance of strategic planning and hands-on execution. You'll lead the charge in brand development, manage marketing channels, optimise CRM automation, and collaborate across teams to elevate the company's presence and drive revenue.

What You'll Do:

* Build the Brand: Define the brand's value proposition, messaging, and tone of voice to ensure consistency across all channels.

* Lead Campaigns: Execute high-performing marketing initiatives across owned, earned, and paid channels, including PPC, social media, and LinkedIn ads.

* Optimise CRM: Partner with the CRM and data teams to create automated multi-channel nurture programs that drive quality inbound leads.

* Drive Traffic: Manage the company website, implement SEO strategies, and analyse anonymous traffic for targeted marketing.

* Support Sales: Develop impactful sales materials like case studies, sales scripts, and objection-handling guides.

* Manage External Agency Partnerships: Oversee relationships with digital agencies

* Engage Customers: Create referral and loyalty programs to enhance retention and customer engagement.

* Stay Ahead: Conduct competitor analysis, monitor industry trends, and adapt strategies to maintain a competitive edge.

What You'll Bring:

* A minimum of 5 years' experience in a marketing role with a proven ability to deliver measurable results.

* Experience in managing agencies and expertise in SEO, PPC, and CRM automation tools.

* Proficiency in WordPress and other content management systems.

* Exceptional communication and strategic thinking capabilities.

* A creative mindset to develop innovative campaigns and problem-solve effectively.

* Familiarity with analytics tools (Google Analytics, heat mapping, and social reporting).

What's in it for you?

* Access to wellness programs, MediCash, and an enhanced sickness policy.

* 26 days annual leave + bank holidays, with the ability to increase with service.

* Regular business incentives, monthly awards, and fun in-house competitions.

* Enjoy the flexibility of hybrid working in a modern Birmingham City Centre office

* Fresh fruit, breakfast, tea, and coffee provided daily, plus team events and charity initiatives.

Our successful Marketing Manager will be someone who...

* Collaborates Effectively: Thrives in a team environment and aligns with cross-functional teams.

* Thinks Creatively: Brings innovative solutions to the table and challenges the status quo.

* Adapts Quickly: Navigates a fast-changing industry with resilience and focus.

* Leads with Integrity: Acts as a role model for the team and stakeholders alike.

* Makes Data-Driven Decisions: Combines creativity with analytical thinking to optimise results.

Are you ready for a new challenge in 2025?

If you're driven, motivated, and eager to take your marketing career to the next level, we want to hear from you. Even if your experience doesn't tick every box, apply anyway—your unique skills and perspective could be just what we're looking for!

Please note: We are recruitment agency acting on behalf of our client for this vacancy. All applications will be reviewed and processed by RecRight as part of the recruitment process