Director of Sales

We're Looking for you London!

Director of Sales · £Highly Competitive per year + 20% Bonus · Private Medical · International Travel

The Standard is one of the most culturally engaged hotels in the world. Hotels with real cultural life, an inclusive spirit and true creative attitude. A destination layered with events and amusements that leaves you with an uplifted feeling...

At the cultural heart-beat of The Standard are our team who bring to life our spaces, engage with our guests and vibrate social energy, day and night across our numerous bars, restaurants, event and guest spaces. Here at The Standard, we take a slightly different approach to our people and look far and wide for individuals that bring a unique perspective with them to our team (not a 5 page CV). We do not ask you to conform, read from a script or follow the rules (ok sometimes there are rules) but not when it comes down to you being able to express yourself or celebrate your individuality.

We are defined by our richness of personality, diversity of background and lifestyle and are now looking for a Director of Sales who will embody our 'Anything but Standard' ethos!

Your role

As our Director of Sales, you will work in partnership with our Hotel Manager, Executive Team and Global Sales teams to oversee our sales team and function in London. You will oversee a team of proactive Sales managers and be responsible for coaching and developing to ensure their targets are met and in line with the hotels' wider sales objectives & strategies to maximize revenue across all market segments. You will also work closely with the Director of Events to drive business to the reactive teams.

Over the longer term you will play a key role in defining our revenue budget with our Director of Revenue and implement the annual sales plan through our sales team across all market segments in order to increase market share, average rate and RevPAR. You will also work closely with both the Revenue & Marketing Directors in the creation of promotions and packages to support transient and direct sales in order to achieve our monthly revenue forecasts.

The Standard, London is our flagship property in Europe and you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to London along with future pan-European business leads for all Standard properties. You will also lead the annual RFP process on-behalf of the hotel. As our senior sales lead on property, you will of course meet and entertain our key VIP clients, partners and travel managers, through individual dinners, or larger fam-trips which will allow you to showcase our property.

The primary focus of your role will be strategic and the delivery of sales targets through your team. Your role will involve international travel in order to develop key markets; from within the UK, Europe and USA. This may include roadshows, sales calls and international travel trade fairs to promote not only The Standard, London but also our wider group. As we continue to expand our brand within Europe you will help develop our wider sales and business development strategy within the region to target key accounts travelling inbound to London along with future pan-European business leads for all Standard properties.

This is not a 'Standard' Director of Sales position so you will need to have miles and miles of personality and stamina, be highly social, upbeat and friendly; confident and can handle pressure well; thrive in a high-volume, high-energy environment and able to work equally well both independently and as part of a team.

Do you have what it takes to be our Director of Sales at The Standard....

You will need to be a confident and proactive self-starter as we are ideally seeking an individual with a number of years' experience in a Senior Sales role gained within the London or wider UK Hospitality industry. In addition to this you will also need….

• Minimum of 5+ years Senior Sales experience ideally gained in a similar Director of Sales role in the Luxury, 'Lifestyle' or boutique hotel sector
• Highly motivated and pro-active management style, have previously managed a sales team and have set KPIs and managed sales targets
• Candidates must have a solid understanding and detailed knowledge of the London Hotel market along with current trends
• Have prior experience of developing revenue budgets and hotel sales plans combined with a creative 'blue sky' approach in developing bespoke sales and promotional activities that deliver true ROI.
• A varied and wide range of key business contacts across all market segments
• Sound decision making; the calm in the storm
• Experience of producing a range of monthly business and sales reports for both Corporate Office & Private Ownership.
• Expert abilities in Opera, Triple seat, RFP platform (Lanyon and HRS) and Microsoft Office

We are defined by our richness of personality and diversity of background and lifestyle so if you think you have what it takes to be our Director of Sales we'd love to meet with you.

All applicants must be eligible to live and work in the UK. Documented evidence of eligibility will be required from candidates.

Benefits Include

• 33 Days Holiday (including bank holidays)
• Meals on Duty
• Pension Scheme
• Life Assurance (4 x Annual Salary)
• Private Medical insurance 
• Business Travel Insurance (with personal insurance bolt on)
• Medical Assistance (including online GP and Physio)
• Employee Assistance Programme with Well-being service
• Discount platform including GYM
• Worldwide Travel Discounts via The Standard Advantage platform
• Employee & Family Rates across all Standard and Bunkhouse properties
• In-house Experience Programme
• F&B Discounts ranging from 25-50%
• Recruitment Referral Bonus up to £1,000
• Tuition Aid Scheme & subsidised training
• Season Ticket Loan & Bike 2 Work Scheme
• Social Committee with regular monthly social activities