Marketing Manager / Marketing Specialist / Communications Manager to join a global manufacture based in Portsmouth, Hampshire.

The Marketing Manager / Marketing Specialist / Communications Manager will be responsible for the direct and indirect marketing of technical engineering products and execute the central marketing plan in line with the company's strategy. You'll lead and develop attractive and effective multi-channel marketing initiatives, campaigns and promotions to drive lead generation, new customer acquisition and retain existing customers.

The successful Marketing Manager will be experienced in commercial / technical product / engineering marketing with expertise in digital, traditional, and social marketing. You will be required to use the CRM with email marketing platforms to execute promotional, direct marketing, and advertising campaigns.

This is a hybrid position; the successful candidate will need to be within commuting distance to Portsmouth.

Package:

£40,000-£45,000 depending on experience

25 days holiday plus bank holidays

Pension contributions

Responsibilities:

Supporting the UK sales and production management teams
Responsible the direct and indirect marketing of technical engineering products and execute the central marketing plan in line with the company's strategy
Design multi-channel marketing campaigns for lead generation, customer acquisition, and retention
Develop marketing packages aligned with company strategy
You will be required to use the CRM with email marketing platforms to execute promotional, direct marketing, and advertising campaigns
Maintain campaign date in CRM, ensuring all local campaign information is current
Use of Adobe CC and Canva
Provide copy-editing, fact-checking, and formatting for promotional materials, including digital and print content
Organise production of major marketing materials, corporate videos, and product launch documentation
Generate contacts for sales teams and manage exhibitions, trade events, and promotional events
Monitor market and competitor trends, with occasional international travel for events 

Requirements:

Previous experience marketing experience as a Marketing Manager / Marketing Specialist / Communications Manager or similar working with a manufacturing, engineering or technical product
Experience using a CRM and email marketing platforms
Experience with direct and indirect marketing
Experience using Adobe CC, Canva or similar
Marketing, Business or CIM qualification
Commutable to Portsmouth