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Date Added: Thu 05/09/2024

Marketing Executive - Retention

London, SW1V, UK
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Company: EF RECRUITMENT

Job Type: Contract, Full Time

Salary: £60000 - £70000/annum free breakfast

Marketing graduate with 3 to 5 years experience is sought by this global FinTech company for an initial 12 month contract, likely to be extended. You will play a critical role in driving existing customer growth and retention of customers within the small and medium sized business marketplace. 12 month contract, with likely extension after this.

You should have 3 years+ marketing experience including acquisition and retention programmes using marketing automation tools such as SALESFORCE.

Responsibilities:

* Team up with the UK marketing lead and sales team to build and develop the existing customer growth strategy

* Build and execute the account based marketing strategy and plan to deliver commercial results, covering both large firm and small practice/bookkeepers

* Drive marketing campaigns including product education, product launch roll-outs, offer promotions and advocacy activations

* Utilise a range of channels and formats including email marketing, webinars, video, case studies, product demos, social, events and sales enablement.

* Be responsible for drafting a range of content for lifecycle comms.

* Run webinars using Go to Webinar.

Benefits

* 12 month contract, likely extension

* Global company

* Opportunity to develop your marketing skills

* Free breakfast
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