An exciting opportunity for a Marketing, Brand Shopper Activation Lead has arisen in Surrey, working across a portfolio of recognised brands. The successful candidate will lead a small team, in delivering brand activations and driving strong relationships with FMCG retailers. This role will require physical office presence, 4 days per week, and will bring classical food/drink FMCG experience into a new category.

Client Details

A business with leading brands and the opportunity to lead a small team.

Description

The successful Marketing, Brand Shopper Activation Lead will be responsible for;

• Developing and implementing the brand activation and BTL strategy for the organisation.
• Managing the budget for BTL marketing and promotional activities
• Developing programmes and deliver highly targeted multi-channel campaigns for cross-sell and upsell.
• Understand and report against engagement programme KPIs, Forecast, track, analyse and report on activity.
• Leading a small team to deliver stronger retailer relationships and opportunities to deliver memorable brand experiences.

Profile

A successful Marketing, Brand Shopper Activation Lead should have;

• Proven experience in a similar role within the FMCG industry.
• Exceptional leadership skills and ability to manage a small team.
• Strong understanding of market trends and branding strategies.
• Excellent communication and presentation skills.
• The ability to demonstrate successes with key retail partners.

Job Offer

A competitive salary and the opportunity to work with recognised brands.