Technical Web Analyst - Contract London - Hybrid £400-£500 per day - Outside IR35 MarTech Data Consultancy

A MarTech Data Consultancy is searching for an experienced Technical Web Analyst to join a growing team on a 3-month contract. This is an exciting opportunity to leverage your expertise in the Adobe stack-specifically Adobe Analytics - to provide actionable insights and data-driven recommendations for our clients.

This role is ideal for someone who enjoys analysing web data to uncover insights and support data-driven decision-making, rather than focusing on the implementation of analytics tools.

Role & Responsibilities:

• Data Analysis & Reporting: Use Adobe Analytics to analyse and interpret web traffic, user behaviour, and other key digital metrics, providing clear and actionable insights to the business
• Insight Generation: Translate complex data into understandable trends and actionable business insights, helping clients optimise their digital experiences
• Collaboration: Work closely with internal stakeholders and client teams, including marketing, UX, and product teams, to ensure insights are aligned with broader business objectives
• Dashboard Creation & Management: Build and maintain customised reporting dashboards in Adobe Analytics to monitor key metrics and KPIs
• Troubleshooting & Optimisation: Assist in identifying gaps or issues in web analytics data and work with relevant teams to resolve them
• Reporting: Provide regular performance reports and ad-hoc analysis, highlighting trends, opportunities, and optimisation areas

Skills & Experience:

• Proven Experience with Adobe Analytics: Strong hands-on experience with Adobe Analytics is essential. Experience with other Adobe tools (e.g., Adobe Target, Adobe Audience Manager) is a plus.
• Web Analytics Expertise: In-depth understanding of web analytics methodologies, tools, and techniques. Knowledge of user behaviour analysis, traffic sources, conversion optimisation, and A/B testing is beneficial
• Data Interpretation & Insights: Ability to analyse and interpret complex data, turning it into actionable insights that inform strategy
• Technical Skills: Comfortable working with data layers, tagging strategies, and other technical aspects of web analytics (no implementation required for this role)
• Communication Skills: Strong written and verbal communication skills, with the ability to present technical findings in a business-friendly manner
• Client-Facing Experience: Experience working directly with clients, delivering reports, and presenting insights

Benefits

£400-£500 per day, outside IR35, London, hybrid

How to Apply

Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page

Adobe Analytics / Web Analyst / Insights / optimisation / AB testing