Role: Marketing Manager

Location: West London

Working Hours - Hybrid working: 4 days in the office, 1 day working from home.

Salary - Competitve

About the Role:

A leading Purpose-Built Student Accommodation (PBSA) provider is seeking an experienced and dynamic Marketing Manager to drive brand marketing, partnerships, digital marketing, and sales operations. Reporting to the Head of Sales & Marketing, the Marketing Manager will play a crucial role in enhancing brand presence, attracting students, and ensuring strategic marketing initiatives align with business objectives. This role also includes deputizing for the Head of Sales & Marketing during their absence, ensuring continuity in leadership and decision-making.

Key Responsibilities:

1. Leadership Responsibilities:

   • Deputizes for the Head of Sales & Marketing, providing direction and maintaining strategic initiatives.

   • Leads and manages a team of 3 to 5 professionals across digital marketing, resident experience, branding, and content creation.

   • Fosters a collaborative and innovative team environment to enhance brand visibility and resident engagement.

2. Strategic Corporate Communications:

   • Develops and implements a corporate communications strategy to align with organizational goals.

   • Collaborates with various departments to create an annual planner highlighting peak seasons.

   • Manages internal and external communications, ensuring effective incident response and reputation management.

3. Corporate Event Participation & Award Submissions:

   • Leads the organization's participation in key industry events to enhance networking and brand positioning.

   • Oversees the development of award submissions, showcasing the company's achievements and strengths.

4. Content & Campaigns:

   • Leads cross-functional teams in executing impactful marketing initiatives at corporate and property levels.

   • Drives the creation of engaging content and campaigns to elevate brand recognition and audience engagement.

5. Agency Collaboration & Strategic Alignment:

   • Cultivates partnerships with agencies to ensure alignment with strategic branding initiatives.

   • Evaluates agency performance and adjusts strategies to maximize marketing effectiveness.

6. Sales Operations Leadership:

   • Manages marketing collateral and sales operations to support each academic year's objectives.

   • Oversees the mobilization of new properties and demobilization of existing ones, ensuring smooth transitions aligned with marketing and sales goals.

7. Additional Responsibilities:

   • Undertakes additional tasks and ad hoc projects to support overall business objectives.

   • Remains adaptable and responsive to evolving business needs.

Candidate Requirements:

• Minimum of 6 years' marketing experience, preferably in PBSA, Build-to-Rent (BTR), or real estate.

• Previous experience in a leadership role with team management responsibilities.

• Strong expertise in social media management, branding, and property marketing.

• Proficiency in tools such as Adobe Creative Suite, Canva, and social media platforms.

• Exceptional creative and strategic thinking skills, with experience in content creation and campaign planning.

Personal Attributes:

• Self-motivated, proactive, and able to work in a fast-paced environment.

• Reliable, detail-oriented, and capable of managing multiple priorities effectively.

• Passionate about sophisticated and professional branding.

Benefits & Perks:

• 33 days of annual leave, promoting work-life balance.

• Discretionary bonus scheme, recognizing and rewarding achievements.

• Health and wellbeing initiatives, including virtual GP access and private medical insurance.

• Enhanced maternity/paternity pay, along with maternity wardrobe support.

• A paid day off for a child's first day of school.

• 'Me Day' to encourage personal well-being.

• Exclusive deals and discounts.

• Career celebration awards to acknowledge milestones and contributions.