Role Summary:
- Focus: Managing and optimizing CRM processes, particularly through Salesforce and Pardot, to enhance marketing success and efficiency.
- Collaboration: Working closely with research, advisory, sales, and marketing teams to improve CRM usage and implement martech solutions.

Key Responsibilities:
- CRM Management: Oversee Salesforce and Pardot systems, analyse data from various sources (customer, transactional, engagement, product), identify trends, and convert these into actionable insights.
- Campaign Measurement: Track and report on the effectiveness of CRM campaigns, providing recommendations for improvement.
- CRM Strategy Development: Create strategies to attract and retain customers, focusing on reducing churn rates.
- Collaboration: Work with brand, marketing, and sales teams to ensure CRM activities align with overall marketing strategies.
- Dashboard Development: Create dashboards and reports to present key findings and suggest improvements to the CRM program.
- Training: Educate colleagues on CRM processes.
- Data Management: Oversee the data acquisition and management program.
- Market Research: Conduct research to keep up with industry trends and competitor strategies.