An ambitious and fast-growing player in the FMCG sector, is seeking a Commercial Director to spearhead its hyper-growth journey.
Key Responsibilities:
Sales Leadership:
Develop and execute an aggressive sales strategy to achieve hyper-growth targets (e.g., 50-100% YoY revenue increase).
Lead direct and indirect sales channels, including retail, e-commerce, and distributor networks, to maximize penetration and volume.
Drive a performance-driven sales culture, setting ambitious KPIs and ensuring accountability across teams.
Commercial Strategy:
Shape the brand's go-to market approach, identifying untapped opportunities in the FMCG landscape (e.g., new categories, geographies, or consumer segments).
Build and refine pricing, promotion, and distribution strategies to outmaneuver larger competitors while maintaining profitability.
Spearhead strategic partnerships with retailers, suppliers, and digital platforms to amplify reach and scale.
Market Disruption:
Position the brand as a bold challenger by leveraging consumer insights, trends (e.g., sustainability, health), and agile decision-making to outpace legacy FMCG players.
Oversee product portfolio expansion, working with marketing and R&D to launch high-velocity SKUs that capture market share.
Team Building:
Recruit, train, and inspire a top-tier commercial team, fostering a startup mentality with big-brand execution.
Mentor sales managers and key account leaders to deliver results in a fast-paced, high-stakes environment.
Data-Driven Growth:
Utilize sales analytics, market data, and consumer behavior insights to optimize strategies and forecast demand.
Report on commercial performance to the CEO and board, translating numbers into actionable growth plans.
P&L Accountability:
Skills:
Strategic visionary with a knack for translating bold ideas into executable plans.
Exceptional sales acumen—able to close deals, negotiate with key accounts, and rally teams to exceed targets.
Commercial agility—comfortable pivotin
