Senior Commercial Finance Manager, West London (Hybrid working) £80- £90kpa plus great benefits- £7k car allowance, 15% Bonus Our client, a leading consumer goods business are looking to add a highly commercially focussed finance professional to the business, due to successful talent planning. The successful candidate will need to understand brand performance, drive innovation, and ensure marketing investments deliver strong return on investments. The role requires a natural business partner to build positive relationships, results-oriented plans and communicating commercials with clarity.This role is the go-to finance contact for the marketing and brand finance teams. Key Duties:-* Educate and define the strategy, vision and investment opportunities behind the brands, in partnership with Marketing Directors, to drive long term balanced growth.* Support on opportunities surrounding promotions, pricing and pack architecture to improve value.* Deliver outstanding commercial financial management, focussing on performance management, planning and forecasting, to recognise and forecast brand performance.* Define the Financial support to the Brand Planning process, leading the marketing Brand Managers through construction of the Brand Strategies.* Maintain clarity over business performance, understanding drivers of performance (including trends, brand/customer/channel profitability and external competitor influences) which enable planning, supporting course correction and achieving opportunities.* Build detailed business/investment cases where appropriate to deliver Innovation and Brand opportunities across capital and marketing activation, managing within both financial and consumer return on investment benchmarks.* Provide strategic challenge and insight based on data and commercial experience, working with business partners to deliver the plan.* Design, manage and evolve best in class toolkits and techniques for efficient and effective analysis, diagnosis and decision making within business governance cycles.* Evaluate the Innovation plans to formulate and model Innovation opportunities, applying knowledge, influencing the Commercial proposition and understanding costings to deliver margin accretive innovation opportunities aligned to hurdle rates.* Role modelling for more junior Finance and Commercial team members.On offer is the chance to join an iconic business, with a passion for innovation and delivering a best in class offering for its customers. The successful candidate will be fully qualified (ACA/CIMA/ACCA) and progressed through a variety of commercially focussed positions, ideally in a consumer facing industry. AGY - Vitae Financial RecruitmentWe Exist To Be Different - Membership NOT Registration