Job Title: Performance Marketing Executive

Location: Leicester area

Position Type: 35 hours per week

Hybrid: 3 days in office

Salary: £30,000 - £37,000

Looking for:

We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy. You'll collaborate with a talented graphic designer, Marketing Executive, and report to our Marketing Manager. Our workplace culture is friendly, fun, and professional, encouraging open communication, knowledge sharing and idea creation.

About the company:

We are a leading business insurance and tax compliance firm for the self-employed, part of a global insurance group. Since 1988, we've been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services. We're seeking a passionate and enthusiastic Marketing Performance Analyst to join our growing team and help shape our future growth strategy.

Key Responsibilities:

Performance Tracking and Optimisation

• Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
• Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
• Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion.

Audience Segmentation

• Segment customer and prospect data to better understand customer behaviour and preferences.
• Develop personas and audience profiles to guide targeted marketing efforts.

Data Visualisation

• Use data visualisation tools to present data in a clear and actionable manner.
• Translate complex data into easy-to-understand visuals for non-technical stakeholders.

CRM

• Collect, analyse, and interpret marketing data to identify trends, patterns, and opportunities for optimisation.
• Use statistical and analytical tools to extract insights from large datasets.
• Communicate complex data findings in a clear and understandable manner and recommend actionable insight.

Skills and Experience Specification:

• Proficient in Google Analytics (GA4) in an e-commerce context
• Confident using Tag Manager and Looker Studio
• Experience with CRM software management
• Experience with automated marketing tools
• Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
• A proven ability to collaborate and liaise effectively with diverse stakeholders.
• Expertise with marketing analytics tools and platforms.
• Strong attention to detail and exceptional organisational skills.
• Creative and innovative thinker, intellectually curious with the ability to challenge the status quo.

Benefits

• Upto £37,000 per annum
• Employee benefit package
• Work for an equal opportunity employer

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