Student Marketing Manager

Milton Keynes

Hybrid available

Permanent

Full time - 35 hours per week

Up to £44,000

Join our team

Sitting within the Global Marketing, Brand and Belonging Directorate, the Student Attraction and Marketing team is the heart of all potential student, student and potential employer (Authorised Training Employer) marketing for ICAEW. This role represents the voice of our students internally and externally, whilst working closely with many colleagues across ICAEW and our agencies.

We offer a substantial suite of training and development, flexible working arrangements as well as a generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans.

Role Profile

The Student Marketing Manager, is responsible for the strategy and delivery of marketing communications for all ICAEW students, the core remit is to engage, support and motivate our students throughout their studies, with the goal of supporting them up to the point they join ICAEW membership.

Responsibilities include:

• Working with the Senior Marketing Manager, Student Marketing, develop and implement the marketing strategy to support ICAEW students through their learning journey, with the purpose of bringing them into membership of ICAEW.
• Develop, deliver and measure marketing strategies and plans to drive student engagement, to retain, inspire and add value to all ICAEW students on their path to qualification and progression to membership, with innovation, quality and return on investment being key considerations.
• Focus on content and channel strategies to engage with students, ensuring that output is relevant for our customers across the full suite of ICAEW student audiences receive a consistent, optimised and valued experience, including but not limited to: ACA students in a training agreement, independent ACA students, Level 4 and Level 7 apprenticeship students, ICAEW CFAB students and BFP students.
• Continually review the performance of marketing strategies, plans and processes to optimise budget and resources. Use insight to ensure that decisions made meet customer needs, as well as recommending areas of improvement.
• Be the voice of the ICAEW student audience across ICAEW to help deliver student requirements and optimise the student experience.

Candidate Profile

Requirements include:

• Experience in marketing planning and strategy
• Practical approach to planning, organising and implementation of marketing plans and activities
• Ability to apply effective and (where possible) innovative approaches to challenges and opportunities
• Experience of cross-functional working and building relationships with colleagues and senior stakeholders
• Results driven, comfortable setting measuring, analysing and responding to KPI's
• Excellent IT skills

For the full role profile please click the document attached.

Why work for us?

We want you to enjoy your work and flourish in your role.

Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.

We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development.

Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that's in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption.

We are a disability confident employer.