ENVIRONMENT:

LEAD the creative vision and strategy for the brand of a leading Private Academic Institution seeking to fill the role of a Creative Lead. You will support marketing objectives such as student acquisition, retention, alumni engagement, and corporate partnerships through creative leadership, brand storytelling, and multi-channel campaigns. This position plays a key role in shaping the overall visual and conceptual direction of marketing efforts, bridging the gap between strategy and design execution. Applicants will need a Master's/Honours Degree in Graphic Design/Marketing/Fine Arts, or a related field with 8+ years of work experience in a Senior Creative role, ideally in Higher education or a student-focused industry. You must have expert proficiency with Figma & Adobe Creative Suite. A portfolio demonstrating expertise in brand storytelling, digital design, and multimedia content will be expected.

DUTIES:

Brand Vision -

• Define and oversee the evolution of the institution's brand identity, ensuring alignment with core values.
• Collaborate with the Head of Marketing to establish creative strategies for student acquisition, retention, and engagement.
• Lead the creation of compelling brand narratives targeted at students, parents, educators, and industry stakeholders.

Creative Leadership -

• Conceptualize, plan, and execute multi-channel campaigns (digital, social media, print, video, experiential).
• Act as the quality gatekeeper for creative outputs, ensuring adherence to the brand guidelines.
• Foster a culture of innovation and continuous learning within the Creative team.
• Implement streamlined processes and workflows for efficient project delivery.

Student and Community Engagement -

• Lead creative projects focused on student engagement, such as storytelling campaigns, campus events, and alumni spotlights.
• Develop engaging content formats to support student journey milestones.
• Collaborate with the sports and Student Life teams for creative integration in student-centric initiatives.

Cross-functional Collaboration -

• Collaborate with Content Strategy, Digital, and Campaign teams for integrated marketing campaigns.
• Work with academic, admissions, and student experience teams to ensure the brand narrative is maintained in student-facing materials.
• Liaise with external agencies to supplement internal resources for large-scale projects.

Outputs -

• Stay updated on industry trends and experiment with emerging tools (e.g., AR, AI-driven design, interactive content).
• Conduct brainstorming sessions to generate fresh ideas for engaging target audiences.

Quality and Brand Integrity -

• Develop and maintain comprehensive brand guidelines.
• Approve creative deliverables across various platforms (social media, email, video, print).
• Continuously refine creative outputs based on feedback and performance metrics.

Project Management and Reporting -

• Manage resources efficiently for maximum campaign impact.
• Set and track KPIs for creative outputs and campaign performance.
• Provide regular updates to senior leadership with progress reports and campaign analysis.

REQUIREMENTS:

Qualifications -

• Honours Degree in Graphic Design, Marketing, Fine Arts, or a related field (Master's Degree preferred).

Experience/Skills -

• 8+ Years of experience in a Senior Creative role, id