MARKETING PERFORMANCE OFFICER  A social science specialist university in the heart of London is looking for a Marketing Performance Officer to join the team on a 6-month temporary basis!  The successful applicant will be required to execute innovative and effective performance marketing B2B and B2C campaigns, building the reputation of the courses provided with the objective to increase enrolment and recruitment.  MARKETING PERFORMANCE OFFICER ROLE:

• Managing B2B demand and lead generation campaigns
• Managing B2C lead generation campaigns
• Rolling out media plans, including overseeing the creation of assets
• Creating content with a focus on producing high-quality copy for campaigns, stakeholder communication, and engagement
• Implementing content, SEO, website, and social media strategies as directed by the Marketing Manager
• Liaising with a range of stakeholders, including academics, professional staff from around the School, and external agencies and freelancers
• Managing the creation, deployment, and analysis of marketing emails, including copywriting, data segmentation, and data management
• Using the marketing automation system for sending and monitoring email communications to stakeholder groups such as prospective delegates, alumni, and corporate clients

MARKETING PERFORMANCE OFFICER ESSENTIALS:

• Minimum 4 years of marketing experience specifically within content creation  
• Experience working on campaigns with B2B and B2C
• Proven experience managing CMS and CRM systems such as Salesforce
• Strong analytical skills with the ability to interpret complex data and present clear insights
• Excellent attention to detail and organisational skills

If you feel that you fit the above criteria then please apply today by submitting your CV to us. Please note due to the high volume of applications that we receive only successful applicants will be contacted. For information on how we process personal information please refer to our website: How We Use Your Personal Information. At Australasian Recruitment Company we are committed to an Equal Opportunities policy and make employment decisions by matching business needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities) gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.