First, let’s talk careers. When it comes to moving forward, we’ve got your back.
No-one cares more about their food than we do. So it’ll come as no surprise that we want our people to feel the same about their careers. In fact, we want everyone to crave a role here as much as our customers crave our burgers, and we’ve created a workplace that works hard to make that happen.
From day one, our story has been about staying true to who we are. And we’re proud to say that this is a place where the real you can thrive. It’s where you’ll find real opportunities, real careers, real challenges, real thinking, and real lives.
What we’re really trying to say is that you can come and visit us for our burgers any time you like. But if you’re someone who lives for keeping it real, we think you might just want to stay for the careers, too.
We’re growing fast, so we’ll make sure you have everything you need to learn, grow and develop with us.
But that’s only just the beginning. We want you to get a taste of the good stuff too, so you'll also be able to make the most of:
- 10% discretionary bonus
- 25 days holiday (plus bank holidays)
- £50k critical illness cover
- Life insurance (4 x salary)
- A pension (for when you finally leave us)
- Discount vouchers for places you’ll actually want to go to
- 70% off food and drink for friends and family
- Workplace nursery scheme
- Cycle to work scheme
- Employee Assistance Programme
- Wagesteam - access your pay when you need it!
About the opportunity:
The Assistant Brand Manager contributes to the marketing and communication plans through the execution of the brand vision, strategic plan, and asset roll out.
This role will support and implement plans for product launches and key calendar moments with a focus on our social channels, working closely with the rest of the Marketing team (Innovation, Merchandising, Digital) as well as Operations, Supply Chain, and Finance.
They will be responsible for developing NRO (New Restaurant Openings) and remodel marketing plans, including all media plans, creative, PR and print execution and implementation. They will also manage all local media, to support any underperforming restaurants and areas of focus.
The Assistant Brand Manager will oversee the design of all our packaging, working closely with the supply chain team to ensure our packaging is on brand and creatively relevant.
They will also support with third party activations and campaign roll outs across channels.
The Assistant Brand Manager will support in ensuring brand consistency across all channels. The role will develop deep customer insights and help translate this into effective brand marketing activity and high impact promotional campaigns, whilst ensuring alignment to the larger global direction of the BK brand.
What you'll do:
- Support the execution of the marketing plan across relevant elements of the marketing mix
- Ensure consistency of brand standards across all platforms so that campaigns are compliant with brand guidelines
- Support the management of relationships with partner agencies and suppliers ensuring that all launches and campaigns are managed within budget, on time, and targeted to achieve measurable ROIs
- Brief agencies and suppliers on upcoming campaigns and projects
- Manage the day to day social media calendar, execution and reactive content working closely with our social agency to drive product launches and key business focuses each month
- Support the Head of Brand on larger social campaign executions and roll outs
- Manage the development and execution of NRO and remodel plans across the full marketing mix (media, PR, social, local)
- Manage the print execution and rollout for any local requests
- Develop and rollout local marketing plans to drive sales and traffic working closely with the Regional Operations Managers and Franchisees to identify opportunities
- Manage associated budgets for NRO and local campaigns
- Work closely with the marketing, food innovation and operations teams in providing customer insight into consumer behaviour, trends and taste profiles of customers
- Manage the naming process and descriptions of all products working with food innovation and commercial finance on naming testing
- Manage the design of all packaging, working closely with the supply and ops team to deliver to relevant timelines
- Cascade all relevant marketing comms to the wider ops team, attending weekly cross functional meetings and managing launch calls
- Manage the execution and rollout of partnership activations with third parties e.g. Coke/Monster
- Project manage the naming development for our burgers, working closely with the product development team and commercial finance
- Evaluate the effectiveness and efficiency of current marketing strategies and tactics and make recommendations for changes and improvements
- Keep up to date with the changing market and competitor activity and share this with the wider marketing team
- Report back on KPIs on new product launches and recommendations
You will have: - Minimum 2-3 years experience in a brand/marketing role
- Ideally experience in the retail/hospitality/leisure industry
- Excellent communication skills, both written and verbal, with the ability to communicate accurately and compellingly to a variety of audiences
- Proven skills in brand marketing, market and competitive analysis, customer insights, project planning, and marketing program development
- Highly creative and analytical, with ability to apply brand application across integrated channels
- Degree in Marketing (Bachelor/Master/Diploma) or equivalent qualification, desirable.
