Head of Performance Marketing

D2C Subscription - Health & Wellness

Up to £75,000 + Fantastic benefits scheme including a bonus of up to 50%!

London

I am delighted to be working with a fast-growing D2C brand who operate in the health & wellness space, they are looking to bring in a Head of performance to lead their ambitious growth plans!

Company insight

Founder led start-up, proven track record within the E-Commerce Space
Bootstrapped funding - have scaled organically, seeking additional funding whilst they grow
Currently producing £800,000 PCM in revenue
10,000+ happy subscribers to a fantastic product
Have been endorsed by various high-profile celebritiesRole

Lead a creative production team, overseeing both in-house talent and external partners to generate a steady stream of high-performing Meta ad content
Drive growth optimisation across our D2C business, focusing on key performance metrics such as LTV, CVR, and AOV through structured experimentation and data-driven decision-making
Develop, implement, and analyse A/B tests across landing pages, sales funnels, subscription models, and retention initiatives to uncover new opportunities for conversion and revenue growth
Take full ownership of the subscription funnel, optimising each stage-from initial engagement to long-term retention. This includes crafting and testing first-order offers, subscription plans, and retention tactics to enhance customer lifetime value
Leverage cohort analysis and behavioural insights to pinpoint strategies that boost retention, minimise churn, and elevate average order value across various customer segments
Collaborate closely with marketing, product, and customer experience teams to roll out and assess growth initiatives, ensuring alignment on key metrics and strategic priorities

Requirements

5+ years' experience in growth roles for D2C brand (preferably a subscription heavy brand)
Proven track record of improving key metrics (CVR, LTV, AOV) through testing and optimisation
Experience with subscription platforms and analytics tools
Strong understanding of subscription business models
Experience managing multiple growth experiments simultaneously
Health/wellness industry experience is a plus, but not requiredThis is a great opportunity for someone who wants to be involved in a business from the ground up and become a senior member of the team from Day 1, to learn more get in touch on my details below..

Phone: (phone number removed)

Email: (url removed)

NOTE - Unfortunately sponsorship is not available for this role.

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