ENVIRONMENT:
A leading Academic Service Provider seeks to fill the dynamic role of a Marketing Channel Lead who will implement channel marketing strategies to achieve business objectives while measuring & optimizing marketing ROI across various channels. You will also define and communicate go-to-market frameworks, coordinate and manage events & product launches while collaborating with the Marketing team to develop and execute creative campaigns and promotional projects across various channels. You will require a suitable Marketing/Commercial Degree with 5 years of work experience in Marketing or Brand Management, with B2B and channel experience preferred & proficiency in Google Suite, Monday.com, Project Management platforms, and CMS tools.
DUTIES:
- Marketing Strategy Execution: Implement channel marketing strategies to achieve business objectives.
- ROI Management: Measure and optimize marketing ROI across various channels.
- Demand Generation & Sales Support: Drive demand generation through channel marketing and support sales teams in reaching revenue targets.
- Event Coordination: Plan and execute marketing events, product launches, and conferences.
- Stakeholder Management: Build and maintain relationships with key stakeholders to ensure alignment with channel marketing initiatives.
- Customer Relationship Management: Oversee CRM activities to nurture customer relationships and boost engagement.
Role Outputs:
Strategy & Market Awareness: Develop and implement channel strategies for target markets, ensuring customer awareness and maximizing ROI. Monitor industry trends and competitor activities to adjust strategies as needed.
Go-to-Market Alignment: Define and communicate go-to-market frameworks to align sales, marketing, and product development with business objectives.
Project Management: Collaborate with the Marketing team to develop and execute creative campaigns and promotional projects across various channels.
Event & Product Launch Management: Coordinate and manage events, product launches, and conferences, defining success metrics and executing effective promotional strategies.
Branding & Marketing Collateral: Implement branding direction, positioning, and marketing material procurement. Review and distribute collateral.
CRM & E-commerce Management: Manage CRM systems and e-commerce platforms, focusing on product descriptions and reviews to optimize ROI.
Email & Database Management: Coordinate email campaigns, manage emailer databases, and update product meta-data for retailer distribution.
Digital Content Management: Work with the Digital Lead to develop content for digital platforms, including copywriting for social media, websites, and email campaigns.
UX/UI & Web Strategy: Collaborate with team to implement UX/UI strategies to enhance user experience across digital platforms.
ROI Measurement & Analysis: Measure and optimize ROI across all marketing channels, including events, emailers, webinars, and podcasts.
REQUIREMENTS:
Qualifications -
- Relevant Degree (e.g., Commercial or Marketing Degree)
Experience/Skills -
- At least 5 years of experience in Marketing or Brand Management, with B2B and channel experience preferred.
- Proven expertise across the marketing mix.
- Successful track record in a similar or related role.
- Proficient in Google Suite, Monday.com, Project Management platforms, and CMS tools.
