ENVIRONMENT:
A leading health and wellness platform dedicated to empowering individuals to achieve their health goals through accessible, effective care, is seeking a Mid-Senior-Level Designer to shape the visual expression of its vision. The successful candidate will join a passionate team committed to elevating health and self-care through innovative design and creative campaigns that not only drive business growth but also inspire customers to take charge of their well-being. The hiring decision will primarily be based on the candidate's design expertise, experience, and cultural fit within a startup environment, with additional consideration given to supplementary skills in copywriting, communications, and UI/UX.
DUTIES:
Brand Development and Stewardship
- Develop, enhance, and maintain the Company's visual brand and guidelines, ensuring a cohesive, compelling identity across all touchpoints.
- Uphold brand consistency while identifying and implementing opportunities to refine and evolve the visual identity.
- Push creative boundaries to introduce fresh perspectives that elevate the brand while adhering to established guidelines.
Digital and Platform Design
- Create high-quality visuals for websites, social media, email marketing, and other digital platforms, aligning with brand standards and audience needs.
- Lead the visual and functional design of the website, crafting intuitive and engaging UI/UX experiences.
- Develop and maintain scalable design systems, templates, and workflows for efficient creative production.
Content Creation and Paid Social
- Conceptualise and design conversion-focused paid social ads (static, GIFs, videos) for platforms like Meta, Google, TikTok, and YouTube.
- Leverage innovative ideas to improve ad performance and directly impact metrics such as CTR, CVR, and CAC.
- Collaborate with content creators to produce high-quality, on-brand user-generated content for campaigns.
Campaign Ideation and Execution
- Brainstorm and execute impactful creative concepts that resonate with audiences and stretch the brand's visual potential.
- Oversee the end-to-end design process, ensuring timely delivery of high-quality outputs.
Data-Driven Design and Optimization
- Use performance data and insights to inform creative strategies, identify trends, and guide iterative testing.
- Continuously optimize designs to meet business goals and enhance user engagement.
Collaboration
- Work cross-functionally with marketing, content, and product teams to align creative goals and deliverables.
- Mentor junior designers and freelancers, fostering a collaborative and innovative creative environment.
Stay Ahead of Trends
- Keep updated on emerging design trends, platform-specific best practices, and tools like AI to push creative boundaries.
REQUIREMENTS:
- Design Excellence: Mastery of typography, colour, composition & layout, visual storytelling and direct response marketing principles.
- Technical Proficiency: Expertise in Figma and Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and Premiere.
- Platform-Specific Design: Skilled in creating content tailored for FB, Instagram, TikTok, YouTube, and other digital platforms.
- Data Literacy: Ability to interpret performance metrics and apply insights to improve design effectiveness.
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