Channel Marketing Manager

c£55k + £8k Bonus + Benefits

Basingstoke

VR/10425

My client, an established leader in their field with a friendly, supportive culture are now looking to welcome an experienced B2B Channel Marketing Manager into their team

With your strong B2B channel marketing background, you will play a pivotal role in driving growth and market expansion through the partner ecosystem, developing and executing effective marketing strategies to empower partners and drive sales

Your role will involve:

* Developing and executing comprehensive partner marketing strategies

* Identifying and prioritizing key partner segments, developing tailored marketing plans

* Collaborating with sales teams to understand their needs

* Driving lead generation and pipeline growth through targeted marketing campaigns

* Developing and executing joint marketing campaigns with partners, including webinars, email campaigns, and social media initiatives

* Tracking and measuring the effectiveness of marketing campaigns and optimizing accordingly

* Creating and delivering effective marketing materials, such as sales presentations, product collateral, and case studies

* Providing training and support to partners on marketing best practices and tools

* Strengthening brand awareness and positioning within the partner community

* Developing and implementing co-branding initiatives and joint marketing programs

* Managing marketing budgets effectively, ensuring optimal allocation of funds, tracking and reporting on marketing expenses and ROI

You will be the ideal candidate due to your:

* 5+ years of experience in channel marketing or a similar role.

* Ideally strong understanding of the technology industry and channel sales models

* Proven track record of developing and executing successful marketing campaigns

* Excellent communication and interpersonal skills

* Strong analytical skills and ability to measure marketing performance

* Experience with marketing automation tools and CRM systems

* Ability to work effectively in a fast-paced, dynamic environment

If you are a passionate and results-oriented marketing professional then this is the role for you