A new Digital Marketing Specialist role for a B2B manufacturing firm based in Scunthorpe. This will be a varied hands-on digital role, responsible for managing multiple digital channels.

Client Details

Our client are a fast-growing manufacturing and production company, and are market leaders in their niche manufacturing industry. They are looking for a digital marketing expert to join their marketing function.

Description

The key responsibilities for the Digital Marketing Specialist will include:

• Execute the Digital marketing plan, managing online marketing campaigns.
• Analyse marketing activity results and report marketing KPIs.
• Conduct research on target markets and monitor competitor's marketing efforts.
• Manage multi-channel communications for B2B lead generation and brand awareness, website development, SEO, PPC, social media, direct mail, email, advertising, and PR.
• Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports.
• Ensure the brand aligns with its market value proposition.

Profile

The successful Digital Marketing Specialist will have the below experience:

* 2-3+ years of experience in digital marketing* B2B industry experience is desirable, but not essential.* Competence in the use of CRM databases* Ability to work with a content management system of a website* Strong eye for design, with keen attention to detail* Understanding of Pay Per Click and Search Engine Optimisation (SEO)* Familiarity with social media and social management tools* Strategic thinking capabilities, delivering project goals on time and within budget* Highly organised, self-motivated, able to prioritise and manage own time effectively* Team player, willing to provide hands-on help as part of the team

Job Offer

On offer for the Digital Marketing Specialist role:

• Competitive starting salary £32,000 - £37,000 depending on experience
• Hybrid working option