Focus 5 Recruitment are looking for an Email / CRM Marketing Specialist with Hubspot / Pardot or Marketo (or similar) experience to join a leading B2B software provider based in central Manchester. If you're passionate about how technology and marketing work together to achieve the best results, this could be the role for you!

About the Email /CRM Marketing Specialist Role

Our clients Marketing team is the engine behind the company's growth. Effective campaigns help drive commercial success across their product portfolio, expand their market reach, and delight customers through digital marketing campaigns, lifecycle management, and community building. If you're motivated by driving growth, exceeding customer expectations, and filling the sales funnel, this could be the perfect fit for you.

Key Responsibilities

* Email Campaign Management: Develop, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention, while ensuring compliance with relevant regulations (e.g., GDPR, CAN-SPAM)

* Utilize the Email platform to create, schedule, and analyse email campaigns, workflows, and automation processes.

* Content Creation Collaboration: Collaborate with the content team to create compelling email content, including copy, graphics, and multimedia elements, and work closely with cross-functional teams to align efforts with overall marketing objectives.

* Segmentation and Targeting: Implement effective audience segmentation strategies to personalize email content and improve campaign performance.

* Analytics, Reporting, and A/B Testing: Monitor key email marketing metrics, analyse campaign performance, conduct A/B tests on email elements, and provide actionable insights for optimization.

Experience required for Email / CRM Marketing Specialist role

* 1 years' experience in email marketing.

* Proficiency in using HubSpot, Marketo, Klayvio or similar.

* Strong analytical skills with the ability to interpret data and generate actionable insights.

* Excellent written communication and copywriting skills & the ability to manage multiple projects in a fast-paced environment.

* Self-motivated with a passion for staying updated on industry trends and best practices.

* An understanding of lead generation metrics and experience in data-driven reporting

This Email / CRM Marketing Specialist role is live now and with a key client. For immediate consideration and full details, please apply ASAP.

If this sounds like the kind of challenge you're excited about, we'd love to chat with you