Are you an experienced Product Marketing Manager looking to take ownership of go-to-market strategy, customer insight, and growth initiatives? This is a fantastic opportunity to join a forward-thinking SaaS Platform business in Leeds City Centre on a hybrid basis, helping shape their marketing performance across the UK market.

As Product Marketing Manager, you'll play a pivotal role in the development of positioning, messaging, pricing, and customer segmentation strategies. Working cross-functionally with marketing, sales, tech and customer success teams, you'll own the full product marketing cycle, leveraging insights to drive customer acquisition, engagement, and retention.

Key Responsibilities:

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Develop and manage buyer personas using customer, web, and market data.

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Perform customer segmentation and analyse usage trends to inform marketing strategy.

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Conduct in-depth competitor and market analysis to define positioning.

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Build and deliver lead generation campaigns, tracking performance metrics and ROI.

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Design and implement strategies for customer retention and lifetime value optimisation.

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Guide customers through transitions from PAYG to subscription models.

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Optimise the customer journey in collaboration with UX and digital teams.

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Support go-to-market strategies with pricing experiments and data-led decisions.

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Measure product marketing effectiveness through key KPIs such as engagement, product adoption, and acquisition costs.

The Ideal Product Marketing Manager Will Have:

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Proven experience in a Product Marketing Manager or similar role.

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Strong understanding of product marketing best practices and go-to-market planning.

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Excellent analytical skills with the ability to interpret data to inform strategy.

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Confidence working cross-functionally in a fast-paced environment.

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Proficiency in CRM, CMS, and marketing automation tools.

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Exceptional communication and stakeholder management abilities.

What's On Offer:

This Product Marketing Manager role offers a competitive salary of up to £45,000 per annum, based on experience. You'll benefit from genuine flexibility in working hours and location, with a hybrid set-up and a commitment to work-life balance.

Additional benefits include:

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Health cashback plan & paid sick leave

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Employee Assistance Programme (EAP)

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Role-specific external training and internal progression opportunities

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Inclusive and supportive team culture

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Peer-to-peer and global recognition initiatives

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Annual pay reviews and clear, transparent salary frameworks

You'll be joining a growing business with a mission-driven culture, where honesty, integrity, and clear communication are core values. If you're passionate about people, data, and product success, this is a brilliant opportunity to do impactful work in a supportive environment.

Product Marketing Manager opportunities like this don't come around often - if you're ready to drive strategy and shape outcomes, we'd love to hear from you.

This vacancy is being advertised by POST- Recruitment Ltd, an Employment Agency. Visit our website for more details