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Date Added: Sat 31/08/2024

Paid Media Executive

Stamford, PE9, UK
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Company: SCOUT RECRUITING LTD

Job Type: Permanent, Full Time

Salary: £25000 - £30000/annum plus non salaried benefits

Scout Recruiting is now seeking to recruit a highly motivated Paid Media Executive to join our clients dynamic marketing team. The Paid Media Executive will play a crucial role in developing, implementing and optimising high-performing paid advertising channels. This role requires strong understanding and a proven track record of successfully managing paid advertising across Google Ads, Meta Advertising, LinkedIn and Paid Lead Generation channel.
Reporting to the Marketing Manager, the successful candidate will benefit from a varied and evolving role where the impact of their work can be seen in the delivery of effective paid marketing campaigns across all departments of the business.
This is a permanent full time Monday to Friday role is based in their offices, local to Stamford but may require some travel to London as and when the business requires. Salary is DOE and the company profit excellent non salaried benefits. 22 days holiday plus BH and an additional day off for your birthday.
The ideal candidate is forward thinking, innovative and a confident communicator. You will be an effective team player with strong attention to detail and demonstrable paid marketing experience and analytical skills.
Key Responsibilities:
* Management of Google Ads, Meta Ads and LinkedIn paid campaigns focused on delivering strong ROI.
* Managing and developing relationships with 3rd party paid lead generation channels such as external paid agencies
* Develop and implement PPC strategies aligned with business objectives.
* Manage PPC budgets to optimise ROI.
* Analyse campaign data to generate insightful reports and optimise campaigns for maximum ROAS.
* Collaborate with internal teams / external stakeholders to create ad copy and creatives.
* Stay updated with the latest PPC trends and best practices.
Skills Required:
* 3+ years proven experience in Google Ads / Meta Ads / LinkedIn management with a clear understanding of paid advertising strategies and tactics.
* Previous and demonstrable paid campaign management experience.
* Demonstrable marketing knowledge and practical experience including delivery of ROI against paid campaign targets.
* Strong analytical skills, with the ability to use data to drive paid campaign optimisation.
* Outstanding written and verbal communication skills, and ability to condense complex ideas into clear insights and plans.
* Excellent time management, organisation and prioritisation skills
* A confident marketer who can quickly connect commercial objectives with marketing strategies to execute paid campaigns effectively.
* Creative and collaborative mindset, with ability to quickly generate and adapt ideas to serve both product/sales and marketing goals
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