Social Media Officer

Our client are currently seeking a Social Media Officer to join them on a permanent basis. They are based in Halesworth.

What does the role entail?

Manage social media channel accounts and content: for example Facebook, Instagram, LinkedIn, TikTok, YouTube and new platforms as they become available.
Content planning: support communications initiatives by keeping an up-to-date content calendar that reflects yearly communications plans.
Content creation and delivery: coordinate with both internal and external stakeholders to create inspiring social content (including graphics, animations, short and long form videos, lives, etc), that are on-message, fully utilise all channel features, and are in line with companies tone of voice and brand design guidelines.
Community engagement: pro-actively engage with our followers and wider audiences to increase reach, following and brand advocacy, responding to inbox messages, comments, and sharing relevant content.
Reporting: produce monthly reports, including end of campaign reports, sharing highlights, insights and learnings to inform future content.
Staying relevant: Pro-actively identify topics, news articles and trends that we can engage with, ensuring we stay on-message and in line with the companies tone of voice.
Identify collaboration opportunities: identify collaboration opportunities with social creators, who are in line with our Values, to promote the work of the company.
Advise and support: support internal stakeholders to build up their social media profiles and position them as thought leaders within their respective areas of expertise.
Social media guidelines: develop guidelines and escalation procedures documents.

What skills will you have?

Up-to-date knowledge, and hands-on experience in using social media platforms in a workplace setting including Instagram, Facebook, LinkedIn, YouTube and TikTok (essential)
Capable of creating social media plans and experienced in creating content and posting on multiple channels regularly (essential)
Track record in growing and cultivating online communities that create positive brand perceptions (essential)
Ability to create content (including video) for social media platforms that sparks engagement (essential)
A confident communicator with excellent writing, attention to detail and editing skills (essential)
Ability to take complex information across a wide range of subjects and distil this into content appropriate for social media (essential)
An understanding and practice of how organisations can and should use social media (essential)
Knowledge of key social media marketing metrics; how to gather and use insights to continually improve performance (essential)
Ability to prioritise workload in a fast-paced environment and adapt to changes as and when needed (essential)
Passion for all things social media delivering ambitious, innovative, on-brand and on-brief social communications (essential)
Proficient in using social media management tools such as Hootsuite (desirable)
Highly collaborative team player with a flexible and adaptable approach, also confident at working under own initiative (essential)
Self-directing with the ability to co-ordinate and engage cross-functional teams toward a successful outcome (essential)

How to apply?

To be considered for this Trade Social Media Officer job please click apply now