Closing Date: 24th JulyLocation: Nottingham Contract: Permanent, Full-time (Mon-Fri)Recruitment Partner: Frankie McCallister-LyasOverview:The In-Store Marketing Specialist is a key role in our Opticians Marketing team to ensure the customer has a fantastic experience while they’re in our shops. Working within the In-Store Marketing Team, you will be delivering at fast pace at the very heart of the customer journey, ensuring clear and engaging value messaging which aligns with other channels. You will support the delivery of communications in store from creation to production and delivery, ensuring creative assets are fully aligned with Boots brand principles.You’ll work as part of an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, with exciting fashion brands and educating customers on the importance of looking after their eye health.Key Responsibilities:
• Responsible for all creative elements of POS and other in-store marketing materials, ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
• Work cross-functionally with Trading, Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
• Working with the rest of the Marketing team to help develop integrated through-the-line campaigns that deliver the key customer goals and KPIs (eye test volume, conversion to purchase, customer satisfaction)
• Develop and execute all store-based communications required to support the company goals covering the trading plan priorities, events, advice and information, NPD/trials, store development programme and local marketingWhat you’ll need to have:
• Previous marketing experience
• A passion for in store marketing and a willingness to learn
• Ability to build strong relationships with others and work cross-functionally
• Ability to brief and critique creative, working with our design agency to ensure best in class creative
• Enjoy working at pace, adjusting to the needs of the business, to meet deadlines
• Motivated, with a ‘can do’ attitude and customer first mind set
• Good attention to detail and a high concern for order and quality
• Good problem solving skillsWhy Boots:You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We’re proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.