As a key member of the Marketing and Agency team, the Brand Manager will be responsible for developing and implementing innovative strategies to strengthen the company's market presence. The successful candidate will have a strong understanding of the FMCG industry and a passion for creating successful marketing campaigns.

Client Details

Our client is a leading player in the FMCG industry.

Description

Develop and implement brand strategies to increase market share
Coordinate with the marketing team to create innovative campaigns
Monitor market trends and competitor activities
Manage the budget for brand promotions and advertising
Conduct market research to understand consumer behaviour and preferences
Collaborate with internal teams to ensure brand consistency
Organise product launches and marketing events
Evaluate and report on the effectiveness of brand strategies

Full job spec available with more detail

Profile

A successful Brand Manager should have:

A degree in Marketing, Business, Textiles or a related field
Proficiency in using marketing software and social media platforms
Excellent understanding of the FMCG industry
Strong leadership skills and the ability to manage a team
Exceptional communication and presentation skills
Ability to analyse market trends and make strategic decisions
Good communication skills and excellent attention to detail with high levels of accuracy.
Proficiency in standard Microsoft applications to process, obtain and combine information - Microsoft Office, Excel and Word.
Knowledge of Adobe software including Photoshop, Illustrator
Experience of writing and checking editorial copy.
A driving license and the ability to travel.Job Offer

A competitive salary ranging from £35,000 to £40,000 per annum (FTE)
Business are open to 3 to 5 working days, 9am until 5.30pm
The opportunity to work in a vibrant and collaborative environment
A chance to make a real impact in the FMCG industry
A role based in West Lothian, offering hybrid We encourage all candidates with the requisite skills and passion to succeed in the FMCG industry to apply for this exciting role as a Brand Manager